Vertex AI Search for retail

Take advantage of Google's expertise in AI that enables advanced query understanding and personalization. This produces better search and browse results as well as recommendations from even the broadest queries. In addition, you can effectively match product attributes with website content for fast, relevant product discovery with semantic search.

Leverage user interaction and ranking models to meet specific business goals. Customize recommendations leveraging page-level optimization, buy-it-again and revenue optimization capabilities to deliver your desired outcome: engagement, revenue, or conversions. Apply business rules to fine-tune what customers see, diversify product displays, and filter by product availability, custom tags, etc.

No need to preprocess data, train or hypertune machine learning models, load balance or manually provision your infrastructure to handle unpredictable traffic spikes. We do it all for you automatically. Plus, quickly connect data with your existing tools like Google Analytics 360, Tag Manager, Merchant Center, Cloud Storage, BigQuery.

Security and privacy protocols that ensure your data is isolated with strong access controls - your data is yours alone. We support compliance with the General Data Protection Regulation (GDPR). See terms and the GDPR Resource Center for more information.

Work with Google Cloud Consulting to take the experience one step further and improve conversions by personalizing the shopping experience. Contact sales to get started or learn more about our entire consulting portfolio.