Google Cloud for consumer packaged goods

We're helping CPGs to digitally transform through data-driven innovation beginning with the consumer and extending through the value chain.

Unlock consumer growth, capture new routes to market, and drive connected operations with Google Cloud.

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Transform your CPG organization with Google Cloud

Unlock consumer growth with data-powered insights

Improve consumer experiences

With Google Cloud, brands can unleash rich consumer insights and AI/ML for marketing mix optimization, predictive marketing, personalization at scale, and faster innovation.

Enhance data analytics for better marketing, forecasting, and insights.

“We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more. As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way.”

Vittorio Cretella, CIO, Procter & Gamble

Unlock consumer growth with data-powered insights

Improve consumer experiences

With Google Cloud, brands can unleash rich consumer insights and AI/ML for marketing mix optimization, predictive marketing, personalization at scale, and faster innovation.

Enhance data analytics for better marketing, forecasting, and insights.

“We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more. As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way.”

Vittorio Cretella, CIO, Procter & Gamble

Transform go-to-market in omnichannel ecosystems

Keep up with demand

Power omnichannel commerce transformation and sales efficiency.

Google Cloud helps accelerate direct to consumer and omnichannel initiatives, improve channel insights, brand store execution, and optimize sales route to market.

“The migration to Google Cloud was surprisingly swift. In 22 days, we were up and running.”

Jack Constantine, Chief Digital Officer, Lush

Drive connected and efficient operations

Improve overall operations

With Google Cloud, brands can enable a more intelligent supply chain, smart factory, sustainability, systemic agility, and productivity.

Drive operational productivity through increased organizational collaboration and agility.

“Partnering with Google Cloud on this transformation journey is an important step in helping us boldly lead the CPG industry in this data and relationship-driven era. This will help modernize our infrastructure and deepen our connection with our consumers to better anticipate their needs.”

Jaime Montemayor, Chief Digital and Technology Officer, General Mills

Lead with sustainability

Meet your sustainability goals

Power sustainable practices within your organization.

Google Cloud empowers CPG brands with the technology to do more for our environment and our shared future.

“We will now be able to process and combine complex sets of data like never before. The combination of these sustainability insights with our commercial sourcing information is a significant step-change in transparency, which is crucial to better protect and regenerate nature.”

Dave Ingram, Chief Procurement Officer, Unilever

CPG digital transformation: where to invest now

Learn the top analytics, AI/ML, and cloud use cases for CPG organizations with a potential to create up to $490 billion in new value.

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Top brands who choose Google Cloud

Discover why many of the world’s leading brands are choosing Google Cloud to help them innovate faster, make smarter decisions, and collaborate from anywhere.

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Our large ecosystem of trusted technology and services partners can help you solve today’s most complex business problems and unlock value across the supply chain.