本页面简要介绍了查询扩展。
教程:查询扩展
本教程介绍了如何启用查询扩展功能。当买家使用含糊不清或多字词搜索词组时,可能会收到空响应。启用查询扩展后,系统会分析请求,并根据解析的搜索查询返回展开后的商品列表。
如需遵循有关此任务的分步指导,请直接在 Cloud Shell Editor 中点击操作演示:
操作演示
示例数据集
本页以下面的数据集为例。仅包含说明所需的字段。
商品数据集示例
ID |
title |
brands |
categories |
price_info.price |
"nest_mini_2nd_gen" |
"Nest Mini (2nd gen)" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
49.00 |
"nest_audio" |
"Nest Audio" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
99.99 |
"nest_hub_max" |
"Nest Hub Max" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
229.00 |
"nest_hub" |
"Nest Hub" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
88.99 |
"google_home_max" |
"Google Home Max" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
299.00 |
"google_home_mini" |
"Google Home Mini" |
["Google", "Nest"] |
["Nest > speakers and displays"] |
49.00 |
"google_pixel_5" |
"Google Pixel 5" |
["Google", "Pixel"] |
["Pixel > phones"] |
699.00 |
"google_pixel_4a_with_5g" |
"Google Pixel 4a with 5G" |
["Google", "Pixel"] |
["Pixel > phones"] |
499.00 |
"google_pixel_4a" |
"Google Pixel 4a Phones" |
["Google", "Pixel"] |
["Pixel > phones"] |
349.00 |
"google_pixel_stand" |
"Google Pixel Stand" |
["Google", "Pixel"] |
["Pixel > featured accessories"] |
79.00 |
"google_pixel_buds" |
"Google Pixel Buds" |
["Google", "Pixel"] |
["Pixel > featured accessories"] |
179.00 |
"google_pixel_5_case" |
"Google Pixel 5 Case" |
["Google", "Pixel"] |
["Pixel > featured accessories"] |
40.00 |
"google_pixel_4a_5g_case" |
"Google Pixel 4a (5G) Case" |
["Google", "Pixel"] |
["Pixel > featured accessories"] |
40.00 |
"google_pixel_4a_case" |
"Google Pixel 4a Case" |
["Google", "Pixel"] |
["Pixel > featured accessories"] |
40.00 |
查询扩展
查询扩展会增加查询字词的召回率,但结果很少,尤其是长尾查询。
例如,如果您在未进行查询扩展的情况下搜索“Google Pixel 5”,您可能只会在结果中看到“google_pixel_5”。而使用查询扩展时,您可能会收到“google_pixel_4a_with_5g”、“google_pixel_4a”和“google_pixel_5_case”。