Personalization of media for global audiences

For media companies, competition for audience attention has never been greater. For example, while consumers subscribe to an average of 6 streaming services, monthly churn rates can be as high as 11%. To retain audience attention, organizations can employ personalization, using data and AI to deliver better media experiences and uncover audience insights.

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A white title page with ebook's title, "Personalizing media for global audiences". A subhead line of text appears below that reads, "Using cloud, Artificial Intelligence, and Machine Learning to increase audience engagement". A graphic of a television and a menu of content options appears below. To the right, there is a gray globe with three people in red, blue, and green circles scattered throughout the world notating a vast audience for content, with a blue film clapperboard in the middle - notating media.

In this ebook, you will learn:

What trends and challenges are driving personalization
Why personalization can help engage, gain, and retain audiences, while increasing revenue opportunities
How media companies can build personalization capabilities with cloud, data, and AI
What emerging opportunities and trends are on the horizon for those investing in personalization