Greenwich Research: The future of market data

The future of market data: Distribution and consumption through cloud and AI

Google Cloud commissioned Coalition Greenwich to survey exchanges, trading systems, data aggregators, data producers, asset managers, hedge funds, and investment banks to examine both the distribution and consumption of market data and trading infrastructure in the cloud.

Research reveals current and future innovation areas for market data:

93% of surveyed exchanges, trading systems, and data providers intend to offer new cloud-based services, such as derived data, in the next 12 months
50% of exchanges and trading systems are offering data services powered by AI/ML, and intend to offer AI-powered trade execution and trading analytics services
88% of surveyed sell side intend to consume cloud-based market data services, with digital transformation, data science, and quant research as the top use cases
70% of buy side firms intend to consume cloud-based market data services in the next 12 months for use cases such as compliance and regulatory reporting

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