Looker

Agentic BI platform for organizations

Go beyond static dashboards with a governed intelligence experience. Leveraging the power of Gemini and Google Cloud’s Agentic Data Cloud, Looker delivers the most intelligent BI solution by combining foundational AI, cloud-first infrastructure, industry leading APIs, and our flexible semantic layer.

Features

Conversational Analytics: move beyond static answers to triggering downstream business actions

Conversational Analytics in Looker transforms static dashboards into active workspaces where governed agents don’t just show data—they interpret and execute on it. Powered by Gemini, this experience empowers any business explorer to move from a natural-language question to an automated decision in seconds, without waiting for a technical analyst. By deploying specialized Dashboard Agents directly within your BI canvases, you can provide instant AI-powered summaries and deep-dives grounded in a single source of truth, ensuring every insight is accurate, consistent, and audit-ready across your entire enterprise.

The universal semantic layer: A trusted backbone for Agentic BI

Looker’s semantic layer is the intelligent brain" sitting directly above your cloud warehouse, translating complex SQL into business language once. By defining business logic in LookML, you create the definitive source of truth for your metrics—whether they are powering a chart or an AI agent. This vital backbone serves as the infrastructure for human analysts and LLMs alike, eliminating agent hallucinations and ensuring total consistency across your entire enterprise stack.

Build custom data experiences and AI-first data apps with Looker’s powerful embedded capabilities

Embedded analytics goes beyond placing dashboards in apps—it's about transforming data into deeply integrated, value-driving experiences. With Looker APIs, you can move rapidly from raw data to sophisticated, embedded data products by using LookML to create expedited data-to-UI pipelines. Ship production-ready, conversational AI within any application by integrating Gemini-powered natural language querying via a low-code iframe implementation or our extensible SDKs. Furthermore, the general availability of Looker APIs for Conversational Analytics allows developers to extend these capabilities beyond the standard UI, building custom multi-turn agentic workflows directly into customer-facing applications.

Simplify and secure your analytics with Looker on Google Cloud

Looker on Google Cloud takes the existing powerful capabilities from the Looker platform and seamlessly integrates it into the secure Google Cloud ecosystem. Features our customers have come to love and expect in all Google Cloud products are now also available with Looker on Google Cloud, including SSO with Google Cloud IAM, private networking, seamless integration with BigQuery, and a unified Terms of Service.

Empowering every user with AI-driven self-service

Looker reimagines self-service for the agentic era, transforming complex data exploration into an intuitive, Google-easy experience. With Gemini-powered assistants, users can erase the hard parts of BI by using natural language to build sophisticated visualizations, craft custom expressions, and launch deep-dives with AI Quick Starts. Our modernized interface allows for frictionless data blending—letting you analyze ad-hoc CSVs and local files alongside your governed LookML models in seconds. By automating technical hurdles, Looker enables anyone to move from a spontaneous question to a trusted, data-driven decision without ever leaving their flow of work.

How It Works

Looker is the experience layer for the Google Agentic Data Cloud, transforming raw data into a unified, governed, and intelligent hub. By defining business logic once in LookML, you create an AI-ready brain that provides the deep context and reasoning needed for Conversational Analytics and Dashboard Agents to interpret and execute on your data with accuracy. 

Together, we close the gap between insight and action, putting autonomous, trusted intelligence into the hands of the people who move your business forward.

Common Uses

Create custom data and AI applications

Looker for conversational applications

To help you extend conversational capabilities beyond the standard UI, Conversational Analytics APIs are specifically designed to let you build trusted conversational experiences backed by Looker Explores directly within your customer-facing applications. By leveraging the Looker API, you can create multi-turn conversational workflows that offer AI-powered recommendations while providing the underlying SQL query and explanation for complete verifiability. Because it utilizes the existing user authentication and management of the Looker SDK, you can integrate agentic conversations anywhere in your app with minimal friction.

Building a fully custom UI with Looker’s Conversational Analytics API endpoints
Building a fully custom UI with Looker’s Conversational Analytics API endpoints.

    Looker for conversational applications

    To help you extend conversational capabilities beyond the standard UI, Conversational Analytics APIs are specifically designed to let you build trusted conversational experiences backed by Looker Explores directly within your customer-facing applications. By leveraging the Looker API, you can create multi-turn conversational workflows that offer AI-powered recommendations while providing the underlying SQL query and explanation for complete verifiability. Because it utilizes the existing user authentication and management of the Looker SDK, you can integrate agentic conversations anywhere in your app with minimal friction.

    Building a fully custom UI with Looker’s Conversational Analytics API endpoints
    Building a fully custom UI with Looker’s Conversational Analytics API endpoints.

      A dynamic data analytics powerhouse

      Looker for BigQuery

      Looker and BigQuery together form a dynamic data analytics powerhouse, transforming raw information into actionable insights that drive business growth. BigQuery's unparalleled ability to store and process massive datasets seamlessly integrates with Looker's intuitive, Google-friendly platform.

      With Looker's semantic modeling layer, complex data relationships are simplified, ensuring a single source of truth and fostering collaboration across your organization. From interactive dashboards and custom applications to real-time insights and AI-powered analytics, Looker and BigQuery empower you to make smarter decisions, faster, and stay ahead of the competition.

      Looker for BigQuery
      Looker for BigQuery

        Looker for BigQuery

        Looker and BigQuery together form a dynamic data analytics powerhouse, transforming raw information into actionable insights that drive business growth. BigQuery's unparalleled ability to store and process massive datasets seamlessly integrates with Looker's intuitive, Google-friendly platform.

        With Looker's semantic modeling layer, complex data relationships are simplified, ensuring a single source of truth and fostering collaboration across your organization. From interactive dashboards and custom applications to real-time insights and AI-powered analytics, Looker and BigQuery empower you to make smarter decisions, faster, and stay ahead of the competition.

        Looker for BigQuery
        Looker for BigQuery

          Monetize your business data

          Looker for data monetization

          Data monetization is the process of leveraging the data your organization already collects to create new revenue streams or business value. Looker is ideal for data monetization because it allows you to create tailored data products, embed analytics seamlessly, scale with your business, and maintain data security.

          Looker data monetization interface
          Data Monetization GIF

            Looker for data monetization

            Data monetization is the process of leveraging the data your organization already collects to create new revenue streams or business value. Looker is ideal for data monetization because it allows you to create tailored data products, embed analytics seamlessly, scale with your business, and maintain data security.

            Looker data monetization interface
            Data Monetization GIF

              Reduce cross-cloud spending

              Looker for cloud cost management

              Many large companies now use multiple cloud platforms (multicloud or hybrid cloud). This leads to complex billing from multiple providers, and current solutions often lack transparency or are too expensive. Companies need a cost-effective way to gain insights into their cross-cloud spending and optimize their costs.

              With Looker, you get robust out-of-the-box reporting for your day-to-day needs and long-term optimization initiatives. Looker helps you easily identify the one-off high cost problems faster and slow burn global inefficiencies sooner.

              Looker dashboard for cloud cost management

                Looker for cloud cost management

                Many large companies now use multiple cloud platforms (multicloud or hybrid cloud). This leads to complex billing from multiple providers, and current solutions often lack transparency or are too expensive. Companies need a cost-effective way to gain insights into their cross-cloud spending and optimize their costs.

                With Looker, you get robust out-of-the-box reporting for your day-to-day needs and long-term optimization initiatives. Looker helps you easily identify the one-off high cost problems faster and slow burn global inefficiencies sooner.

                Looker dashboard for cloud cost management

                  Analyze marketing data

                  Looker for Google Marketing Platform

                  Marketers need to analyze and activate their first-party data but lack a friendly, interactive UI from which to do it from. While this has always been a desire/need, the shifts in data regulations and browser privacy has made this a must-solve problem.

                  Looker acts as a user interface for this solution. With out-of-the-box analytics (data exploration and dashboards), you can build custom segments from first party data. Looker also offers packaged activation paths to places like Google Analytics, so you can activate those segments.

                  Looker UI for out-of-the-box analytics
                  Looker for Google Marketing Platform

                    Looker for Google Marketing Platform

                    Marketers need to analyze and activate their first-party data but lack a friendly, interactive UI from which to do it from. While this has always been a desire/need, the shifts in data regulations and browser privacy has made this a must-solve problem.

                    Looker acts as a user interface for this solution. With out-of-the-box analytics (data exploration and dashboards), you can build custom segments from first party data. Looker also offers packaged activation paths to places like Google Analytics, so you can activate those segments.

                    Looker UI for out-of-the-box analytics
                    Looker for Google Marketing Platform

                      More productive collaboration

                      Looker for Workspace

                      Customers struggle to understand the usage of productivity and collaboration solutions like Google Workspace across the organization, and are often unprepared for security audits of these tools. With the Looker Block for Workspace, you get modeled schemas for Gmail, login, Drive, Meet, and rules. In addition, you get two out-of-the-box dashboards on Security Audit and Adoption and Collaboration, where you can drill down to row level audit log details.

                      Other Looker for Workspace solutions include: Looker for Connected Sheets, to explore modeled data from Looker within Sheets and bring the power of LookML to the spreadsheet, and Data Studio integration with Google Sheets, transforming Sheets data into interactive visualizations.

                      Visit the Looker Marketplace
                      Looker for Workspace

                        Looker for Workspace

                        Customers struggle to understand the usage of productivity and collaboration solutions like Google Workspace across the organization, and are often unprepared for security audits of these tools. With the Looker Block for Workspace, you get modeled schemas for Gmail, login, Drive, Meet, and rules. In addition, you get two out-of-the-box dashboards on Security Audit and Adoption and Collaboration, where you can drill down to row level audit log details.

                        Other Looker for Workspace solutions include: Looker for Connected Sheets, to explore modeled data from Looker within Sheets and bring the power of LookML to the spreadsheet, and Data Studio integration with Google Sheets, transforming Sheets data into interactive visualizations.

                        Visit the Looker Marketplace
                        Looker for Workspace
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                          Pricing

                          Looker pricingLooker pricing has two components: platform pricing and user pricing. Contact sales to identify a solution that works for you.
                          Looker productDetailsCost

                          Looker Core on Google Cloud

                          Platform pricing is the cost to run a Looker Core on Google Cloud instance and includes platform administration, integrations, and semantic modeling capabilities.

                          User pricing is the cost for licensing individual users to access the Looker platform. These costs will vary based on the type of user and their permissions within the Looker Core on Google Cloud platform.

                          Work with sales to identify a solution that works for you.

                          Edition pricing

                          Standard: A Looker Core on Google Cloud product for small organizations or teams with fewer than 50 users that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

                          Annual commitment. Work with sales to identify a solution that works for you.

                          Enterprise: A Looker Core on Google Cloud product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

                          Annual commitment. Work with sales to identify a solution that works for you.

                          Embed: A Looker Core on Google Cloud product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.

                          Annual commitment. Work with sales to identify a solution that works for you.

                          User licensing

                          Developer user: An end user provisioned on a Looker Core on Google Cloud platform for access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, Scheduling, the Looker API interfaces, and access to Support.

                          Connect with our sales team to get a custom quote for your organization.

                          Standard user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, and Scheduling Looker interfaces. Standard user privileges include data filtering, drill-to-row-level-detail, data downloads, Dashboard or Look creation, and view-only access to LookML. Standard user privileges do not include access to Development Mode, Administration, the Looker API interfaces, or Support.

                          Connect with our sales team to get a custom quote for your organization.

                          Viewer user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, and Looks (individual reports and charts) Looker interfaces. Viewer User privileges include data filtering, drill-to-row-level-detail, Scheduling, data downloads, and view-only access to LookML. Viewer user privileges do not include Dashboard or Look creation, or access to Development Mode, Administration, SQL Runner, Explore, the Looker API interfaces, or Support.

                          Connect with our sales team to get a custom quote for your organization.

                          Learn more about Looker pricing. View all pricing details.

                          Looker pricing

                          Looker pricing has two components: platform pricing and user pricing. Contact sales to identify a solution that works for you.

                          Looker Core on Google Cloud

                          Details

                          Platform pricing is the cost to run a Looker Core on Google Cloud instance and includes platform administration, integrations, and semantic modeling capabilities.

                          User pricing is the cost for licensing individual users to access the Looker platform. These costs will vary based on the type of user and their permissions within the Looker Core on Google Cloud platform.

                          Cost

                          Work with sales to identify a solution that works for you.

                          Edition pricing

                          Details

                          Standard: A Looker Core on Google Cloud product for small organizations or teams with fewer than 50 users that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

                          Cost

                          Annual commitment. Work with sales to identify a solution that works for you.

                          Enterprise: A Looker Core on Google Cloud product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

                          Details

                          Annual commitment. Work with sales to identify a solution that works for you.

                          Embed: A Looker Core on Google Cloud product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.

                          Details

                          Annual commitment. Work with sales to identify a solution that works for you.

                          User licensing

                          Details

                          Developer user: An end user provisioned on a Looker Core on Google Cloud platform for access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, Scheduling, the Looker API interfaces, and access to Support.

                          Cost

                          Connect with our sales team to get a custom quote for your organization.

                          Standard user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, and Scheduling Looker interfaces. Standard user privileges include data filtering, drill-to-row-level-detail, data downloads, Dashboard or Look creation, and view-only access to LookML. Standard user privileges do not include access to Development Mode, Administration, the Looker API interfaces, or Support.

                          Details

                          Connect with our sales team to get a custom quote for your organization.

                          Viewer user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, and Looks (individual reports and charts) Looker interfaces. Viewer User privileges include data filtering, drill-to-row-level-detail, Scheduling, data downloads, and view-only access to LookML. Viewer user privileges do not include Dashboard or Look creation, or access to Development Mode, Administration, SQL Runner, Explore, the Looker API interfaces, or Support.

                          Details

                          Connect with our sales team to get a custom quote for your organization.

                          Learn more about Looker pricing. View all pricing details.

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                          Connect with our sales team to get a custom quote for your organization.

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