What is website hosting?

Website hosting is a service that makes it possible for your website to be seen by people on the internet. 

A web host provides the space on a server—a powerful computer that's always on and connected to the internet—where all the files that make up your website are stored. Think of it like renting a plot of land on the internet where you can build your house (your website).

Understanding website hosting

Every website you've ever visited is hosted on a server. When you buy a hosting plan, you are essentially renting space on one of these servers. This space is where you store all your website's data, such as code, images, videos, and text. The hosting company is responsible for keeping that server running smoothly, protecting it from security threats, and ensuring that when someone types in your domain name, your website's files are delivered to their browser. Without a web host, your website would just be a collection of files on your personal computer, invisible to the rest of the world.

How does website hosting work?

Making your website visible to the world involves a few key steps that work together. Here’s a simple breakdown of the process:

Register a domain name

First, you choose and register a domain name, which is your website's unique address on the internet (like yourwebsite.com). This is how people will find you.

Choose a web host

Next, you select a web host and hosting plan. This is the service that provides the physical space on a server to store all of your website's files.

 Upload your website files

Once your hosting is set up, you upload all the files that make up your website—like your HTML pages, images, and code—to the host's server.

Connect via DNS

The Domain Name System (DNS) acts like the internet's address book. When someone types your domain name into their browser, DNS finds the correct server's IP address and points the browser to it. The server then sends your website's files to the user's computer, and your site appears on their screen.

Register a domain name

First, you choose and register a domain name, which is your website's unique address on the internet (like yourwebsite.com). This is how people will find you.

Choose a web host

Next, you select a web host and hosting plan. This is the service that provides the physical space on a server to store all of your website's files.

 Upload your website files

Once your hosting is set up, you upload all the files that make up your website—like your HTML pages, images, and code—to the host's server.

Connect via DNS

The Domain Name System (DNS) acts like the internet's address book. When someone types your domain name into their browser, DNS finds the correct server's IP address and points the browser to it. The server then sends your website's files to the user's computer, and your site appears on their screen.

Types of website hosting

There are several types of web hosting, each designed to meet different needs, from a small personal blog to a large-scale enterprise application.

This is the most common and often the most affordable option, where you share a server's resources—like memory and processing power—with hundreds or even thousands of other websites. It can be a great starting point for new websites, blogs, or small businesses with low traffic.

With dedicated hosting, you rent an entire physical server just for your website. This gives you maximum control, performance, and security, but it can also be the most expensive option. It’s typically used by large businesses with very high traffic.

A VPS is a middle ground between shared and dedicated hosting. While you still share a physical server with other users, you're given your own dedicated virtual partition with guaranteed resources. This provides more power and flexibility than shared hosting without the higher cost of a dedicated server.

Cloud hosting uses a network of connected virtual and physical servers that work together to host a group of websites. This setup offers incredible flexibility and scalability, as you can more easily add or remove resources on demand. It can be an excellent choice for websites with fluctuating traffic because you often only pay for the resources you actually use. Examples of sites that may benefit the most from cloud hosting include:

  • E-commerce stores that experience traffic spikes during sales or holidays
  • Growing applications or SaaS products where user demand is unpredictable
  • Large corporate websites that require high uptime and reliability

Cloud hosting vs. traditional web hosting

The main difference between cloud hosting and traditional hosting lies in their structure, scalability, and pricing. While traditional hosting ties your website to a single server, cloud hosting uses a network of servers for greater flexibility and reliability.

Feature

Traditional hosting (shared, VPS, dedicated)

Cloud hosting

Architecture

Relies on a single, centralized server. If that server fails, your site goes down.

Uses a distributed network of servers. If one server fails, another takes over automatically.

Scalability

Resources are fixed. Scaling often requires a manual plan upgrade and can cause downtime.

Resources are elastic. You can scale up or down almost instantly to handle traffic changes.

Pricing model

Typically a fixed monthly or annual fee, regardless of how much of the resources you use.

Often a pay-as-you-go model. You only pay for the resources you actually consume.

Reliability

Uptime is dependent on the health of a single physical machine.

Generally offers higher uptime and reliability due to its redundant, multi-server network.

Feature

Traditional hosting (shared, VPS, dedicated)

Cloud hosting

Architecture

Relies on a single, centralized server. If that server fails, your site goes down.

Uses a distributed network of servers. If one server fails, another takes over automatically.

Scalability

Resources are fixed. Scaling often requires a manual plan upgrade and can cause downtime.

Resources are elastic. You can scale up or down almost instantly to handle traffic changes.

Pricing model

Typically a fixed monthly or annual fee, regardless of how much of the resources you use.

Often a pay-as-you-go model. You only pay for the resources you actually consume.

Reliability

Uptime is dependent on the health of a single physical machine.

Generally offers higher uptime and reliability due to its redundant, multi-server network.

Key features to consider when choosing a web host

Selecting the right web host can be crucial for your website's success. Here are a few key features to look for.

Reliability (uptime)

Uptime is the percentage of time your website is online and accessible. Consider looking for a host that guarantees at least 99.9% uptime, as anything less can lead to lost visitors and revenue.

Scalability

Your hosting plan should be able to grow with your website. A good host usually offers an easy way to upgrade your resources as your traffic increases, without causing significant downtime.

Security

Strong security measures are non-negotiable. Your host should provide features like firewalls, malware scanning, and free SSL certificates to protect your site and your visitors' data.

Tech support

When something goes wrong, you need quick and helpful support. Look for a host that offers 24/7 customer service through various channels like live chat, phone, or email.

Getting started with website hosting on Cloud Run

Cloud Run is a fully managed serverless platform that can be a great option for hosting modern websites and applications. Because it's serverless, you don't have to worry about managing infrastructure—Google Cloud can handle it all for you. It also scales automatically, from zero to thousands of requests, ensuring you only pay when your code is running.

1. Set up your Google Cloud project

Before you can deploy anything, you need a Google Cloud project. You can create one from the Google Cloud console. This project will be the central place where all your cloud resources are organized.

2. Containerize your website

Cloud Run works with containers, which are packages that bundle your application's code with all its dependencies. Using a tool like Docker, you create a "container image" of your website and push it to an image registry, like Google's Artifact Registry.

3. Deploy to Cloud Run

With your container image in a registry, you can now deploy it as a service on Cloud Run. You can do this through the Cloud console or by using the gcloud command-line tool. During deployment, you can configure settings like memory limits and environment variables.

4. Map a custom domain

Once your service is deployed, Cloud Run will give it a default URL. To use your own domain name (like www.yourwebsite.com), you can easily map it to your Cloud Run service directly within the Google Cloud console.

Get started for free

New customers get $300 in free credits to spend on Google Cloud.
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Additional resources

  • Web serving overview: Explore this architectural overview to understand the different options and best practices for hosting websites on Google Cloud
  • Hosting a static website: A step-by-step tutorial on how to host a simple, static website using Cloud Storage for a cost-effective and scalable solution
  • Build a website on Google Cloud: An in-depth course that covers everything from deploying a website on Cloud Run to scaling your application with Google Kubernetes Engine

Take the next step

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