Leadzai, one of the most promising Portuguese startups today, has relied on Google Cloud as a key component of its growth journey. Starting with just four employees, Leadzai now supports over 10,000 SMEs in Europe, Africa, Latin America and the United States, generating over 200 million euros in digital ad ROAS for its clients.

Google Cloud has been essential for Leadzai’s rapid expansion into new markets. By hosting its entire infrastructure on Google Cloud, Leadzai ensures that its customer acquisition platform remains compliant with the complex data privacy regulations across various countries. “We can provision things wherever we need them to be, especially with increasing complexity in legislation and spearheaded by the European Union. So, I can have data where I need it to be, that’s easily deployable, and I don’t need to seek new suppliers now because I’m opening something—I don’t know—in Australia to be compliant with Australian data protection. Nothing has become easier from a legislation standpoint, but a huge part of our comfort with what we do and our compliance comes from working with Google Cloud”, explains João Aroso. In other words, this seamless integration has allowed Leadzai to reduce manual compliance efforts, saving them time, energy, and resources.

Google Cloud’s and Machine Learning tools have also played a significant role in optimizing Leadzai's internal operations. Its automated process provides a more effective solution, leading to significant improvements in campaign management efficiency. By automating manual tasks (some of them with Vertex AI), they can produce high-quality ads and leads at scale, which allows their team to focus on strategic initiatives. Indeed, technology has integrated so seamlessly into their workflows that it’s already part of Leadzai’s identity. “Google Cloud is completely embedded in our development team day-to-day. It’s everything we do and everything we are,” expresses João Aroso.

And regarding corporate identity, it’s worth mentioning that Leadzai understands technology merely as a means to an end, as its mission is to deliver affordable leads to their clients. So, profitability and continuous improvement are key drivers of their competitive edge. Through tools like BigQuery and Looker, Leadzai analyzes data to optimize their performance and take actions to maximize media efficiency. 

In summary, Google Cloud technology has empowered Leadzai to challenge the traditional advertising model and drive positive change. By having a full suite being used wisely, every new customer that enrolls in their service and each lead they sell are powered by the most innovative technology. Leadzai’s story proves that it doesn’t matter if you’re new in the industry or if you have a small enterprise: with the right tools, breaking down barriers is possible.