Google Analytics
Google Analytics (GA4) and BigQuery for marketing and audience insights
Overview
Familiar data tools to supercharge your marketing
What is the difference between GA4 and Google Analytics?
Why should you export Google Analytics data into BigQuery?
How do you set up the Google Analytics BigQuery Export?
Can BigQuery bring Google Analytics data into Looker Studio?
What is BigQuery?
What is the BigQuery sandbox?
What is Google Analytics?
What is Looker Studio?
How It Works
Connect Google Analytics data to BigQuery with the BigQuery Export, now free to all GA4 users, to quickly query all of your Google Analytics data and build audience segments.
Common Uses
Uncover marketing insights with speed
Query Google Analytics data for fast business insights
BigQuery allows you to query your Google
Analytics data to get answers to your important
business questions quickly. Here are some of the
questions you can get answered in a matter of
seconds: 1. What is the average number of transactions per
purchaser? 2. What are the other products purchased by
customers who purchased a certain product? 3. What are the top 10 items added to cart over
the course of the last 12 months?
Build and activate audience segments
Quickly segment audiences based on any combination of events
Better understand customer behavior and target
digital marketing with audiences that are valuable
to your business while increasing marketing
ROI. Start by segmenting your audiences based on
Google Analytics events, from site visitors who
added to cart but didn't purchase to high lifetime
value customers. BigQuery allows you to quickly
segment and share these audiences back into Google
Analytics.
Use BigQuery ML for predictive analytics
Create demand forecasts and build predictive audiences
Use BigQuery's built-in machine learning to
better forecast and plan marketing performance.
You can use historical marketing data to create
accurate forecasts that include seasonality to
better plan for business peaks. BigQuery ML allows you to build predictive
audiences like propensity to purchase or
predictive customer lifetime value based on Google
Analytics data that you can use to target
potentially valuable new customers. ML-based
predictive capabilities also allow you to predict
churn.
Build marketing performance dashboards
Build marketing reports and dashboards with Looker Studio
Looker Studio connects with hundreds of data
sources and allows you to create highly visual
dashboards, so you can blend and analyze data from
your marketing activities for rapid insights.
Input your marketing analytics data, including
Google Analytics and Google Search Console, and
customize your own views, including tables and
charts, to highlight performance.