EMEA | All Industries

European Union’s Digital Markets Act

The Digital Markets Act (DMA) is a European Union (EU) law designed to ensure fair and open digital markets. It takes effect on March 6, 2024 and applies in all EU member states, their overseas territories, and the European Economic Area (EEA). The law applies to companies that have met the criteria of the European Commission (EC) to be designated “gatekeepers”. Alphabet has undertakings that have been designated as gatekeepers by the EC.

At Google, we know that the way in which we handle your data plays a critical role in earning and maintaining customer trust. We want to be clear about how we proactively protect your data. We start from the fundamental premise that as a Google Cloud customer, you own your customer data. We implement stringent security measures to safeguard your customer data and provide you with tools and features to control it on your terms. We similarly secure any service data generated through providing the services; service data itself is critical to help ensure security and availability. For more information, please consult our Trust Center, Privacy Resource Center and Cloud Data Processing Addendum.