Toffin: Data Integration with Google Cloud AI for Enhanced Efficiency and Customer Satisfaction
With Google Cloud, Toffin implemented an AI-ready platform that powers mobile apps, which improved employee productivity by 20-30% and enhanced customer experience and loyalty.
Toffin on Google Cloud
To improve employee productivity and customer experiences, Indonesian hospitality supplier Toffin needed to leverage its enterprise resource planning (ERP) system data. It also sought more scalable, reliable, and agile infrastructure to support growth and efficiently manage demand fluctuations. As a long-time Google Workspace user, Toffin naturally turned to Google Cloud for AI-ready infrastructure and services to support its current and future needs.
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Increased Scalability With Google Cloud
Toffin is leveraging the power of the Google ecosystem to fuel its business growth. Google Cloud provides the scalable, reliable, and agile foundation for Toffin's critical workloads, including its ERP system and 15 databases. This foundation is complemented by Google Workspace for streamlined collaboration, Google Ads for effective marketing, and Google Merchant for expanded product reach. Now, Toffin is exploring the transformative potential of Gemini to operate as an AI assistant in use cases across Google Cloud and Google Workspace, accelerating tasks, minimizing errors and enhancing productivity.
Seamless Data Integration With Google Cloud
To stay ahead in Indonesia's dynamic F&B market, businesses need real-time data to adapt products and marketing strategies. Toffin achieved this by leveraging Google Cloud to seamlessly integrate its ERP system data into mobile apps for employees and customers. This empowers employees with data-driven insights for better decision-making and increased productivity, while simultaneously enhancing the customer experience with instant access to order history, account details, and support information. The result? Improved customer satisfaction, loyalty, and a stronger competitive edge for Toffin.
We are leveraging our ERP data through Google Cloud to deliver mobile app projects that drive improvements in employee and customer experience, and are experimenting with Gemini to infuse AI into our business.
Stephanie Wibisono, VP, Toffin Digital, Indonesia
