AI-powered search and chatbots drive a 15% conversion boost for Moglix
Moglix has achieved significant business growth by harnessing Google Cloud's AI capabilities. Their AI-powered search and chatbots have boosted conversion rates, automated key tasks, and facilitated more informed decision-making.
Driving Digital Transformation and Enhancing Customer Experience
Moglix chose Google Cloud to drive digital transformation and enhance customer experience. Google Cloud's AI capabilities powered innovative solutions like AI-driven search, chatbots, and OCR, resulting in significant business benefits. Moglix is able to stay ahead in the competitive industrial market by leveraging these tools and services.
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New way to market industrial products
Moglix elected to undertake a Google Cloud-powered digital transformation spanning product catalog search, descriptions and information, data access, capture and more. Vertex AI powers unified search, automated product descriptions, and chatbots for both customers and internal teams. This has led to a 4% SEO traffic increase, a 15% conversion rate improvement, and faster access to crucial information.
Faster analysis and report delivery with BigQuery
The strategic use of generative AI vendor discovery has delivered connections with 550 maintenance, repair and operations suppliers, enriching Moglix’s supplier network. Generative AI-powered OCR extraction of product data from PDFs has delivered a 50% improvement in operational efficiency. With BigQuery providing its data lake, the business delivers reports and analysis up to 50 times faster than before.
We require technology projects to fall into one of three buckets: enhance the customer experience, improve productivity and boost governance. Our AI strategy executed through Google Cloud supports all three.
Sandeep Goel - Managing Director, Moglix
