AI-powered transformation of media content distribution and monetization

Mediology Software utilizes Google Cloud to innovate and scale, lowering infrastructure costs by 15% and leveraging AI-powered solutions to drive business growth.

AI-powered transformation of media content distribution and monetization
Driving Innovation and Efficiency

Driving Innovation and Efficiency

Mediology Software needed to operate more innovatively and efficiently to help customers align with changing media distribution and consumption requirements. With Google Cloud, the business is improving its content reach and delivery, scaling to support demand spikes during breaking news events, reducing costs, and delivering AI-powered innovations and efficiencies.

Supporting changing media consumption

Supporting changing media consumption

Mediology Software, facing increasing demands from publishers, migrated to Google Cloud to enhance content distribution, scalability, and cost-efficiency. Leveraging  Cloud CDN and Vertex AI and Gemini Flash and Pro, the company is improving latency, handling demand spikes, and innovating with AI to meet evolving media consumption trends.

Lower Infrastructure Costs and Increased Efficiency

Mediology Software has reduced infrastructure costs by 15% and improved operational efficiency. API latency has decreased by 50% since the migration to Google Cloud Mumbai. Vertex AI integration into SORTD has accelerated time-to-market by 65%, enabling advanced operations like image generation and video analysis.

Lower Infrastructure Costs and Increased Efficiency
Mediology
Our biggest challenge is adapting to how audiences now consume content differently across digital platforms. With Google Cloud, we can solve these challenges by providing reliable and scalable turnkey solutions.

Manish Dhingra - Co-Founder and CEO, Mediology Software

Google Cloud