Do more for less

Our customer-friendly pricing is on average 60% less for many compute workloads compared to other cloud providers.1

*24% Sustained use discounts, 21% List price differences, 15% Rightsizing recommendations

Customer Friendly Pricing
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No upfront costs
No upfront costs required: You don't need to make commitments to get great prices. Google Cloud Platform is on average 60% less for many compute workloads than other clouds1, with $0 paid upfront.
Building data centers is probably not your business. By paying for services on an as-needed basis, you save money and direct more focus to innovation.
No termination fees
The second you turn off services is the second you stop paying for that service.2
Pricing Innovation
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Sustained use discounts
Automatically up to 30%-off workloads that run for a significant portion of the billing month on Compute Engine and Cloud SQL
Per second billing
You pay per-second, which is how a cloud should work
Custom machine types
Pick any configuration of CPU and memory to save up to 50% compared to fixed machine types from other clouds
Rightsizing recommendations
Compute sizing recommendations based on usage, so you consume less and save time on management
Preemptible VM instances
Up to 80%-off workloads that can be interrupted, like data mining and data processing
Archival storage at the cost of tape at the speed of disk
Committed use discounts
Savings of up to 57% without upfront fees or instance-type lock-in
Cloud Price/Performance Leadership
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List price leader
Compute Engine averages 21% off the list price of other clouds
Better Infrastructure
Infrastructure designed for maximum efficiency, even if it means we had to build it ourselves
Technical infrastructure that boots in seconds not minutes, with faster instance networking, faster local SSD, faster storage throughput, and that has a global load balancer that scales to 1 million QPS
Google uses machine learning to further optimize already well-optimized systems – infrastructure we make available to our customers
Calculate your cloud savings
Get a quick estimate of what your usage will cost on Google Cloud Platform. GCP compares favorably to other public clouds for many real world workloads. See for yourself in our pre-filled calculators for various architectures and requirements.3
Mobile App Backend
A mobile app backend for 5 million monthly users.
GCP Price: $2,083/month
Compare with AWS at $3992
Storage Backend
A web-scale Cassandra storage backend running on local SSD.
GCP Price: $1,758/month
Compare with AWS at $3744. GCP also has 80% more IOPS.
Data warehouse
A 1 Petabyte (1,000,000 GB) data warehouse on BigQuery.
GCP Price: $79,995/month
Compare with AWS at $315,588.80
10PB Photo app
A 10PB photo storage and sharing application running on Google Cloud Storage Regional
GCP Price: $209,715/month
Compare with AWS at $291,364.
Multi Region
The same application running on Google Cloud Storage Multi-regional
GCP Price: $272,630/month
Compare with AWS CRR at $583,268

Google has publicly committed to passing along to customers any future price reductions Google achieves through technology-driven advancements in density, scale, power, and cooling. Just a look at its blog will reveal the history of price reductions. What Google provides is on-demand, real-time pricing.

ESG Labs Whitepaper
Cloud Pricing Basics
We give you options to fit your needs so that you can efficiently run your business. GCP empowers you to allocate for your needs. It all starts with Compute, Storage, and Network.
Custom machine types provide exactly what you need for your specific workloads. Our machines roll up in minutes and automatically scale as your needs change, helping you avoid over allocating resources. And the more you use, the more you save with sustained use discounts.
From managed storage solutions to roll-your-own databases, GCP is designed to keep your data secure and highly accessible. We offer best-in-class IOPS, automatic replication, and live disk resizes -- all at no cost premium. Blob storage starts at $0.007 (in US regions) with millisecond response times.
Access to Google’s global network, with pricing that works for you. Competitive egress pricing compared to other clouds and you don’t have to worry about additional operational expenses, like you do with non-cloud infrastructure.
Education and Startup Programs
Education Grants
Cloud Platform credits and additional resources for qualified startups and educators.
Startup Program
Free credits, tools and support to help startups build and scale.
1 Combination of list price differences, automatic sustained use discounts, and right size recommendations. 2 Excludes flat-rate BigQuery. Support fees are prorated to the day of cancellation. 3 Prices and comparisons listed from Nov 29, 2016.