What is digital transformation?
Digital transformation is when an organization takes advantage of new technologies to redesign and redefine relationships with their customers, employees, and partners. Digital transformation for business covers everything from modernizing applications and creating new business models to building new products and services for customers.
Organizations choose digital transformation frameworks as a way to reimagine themselves staying competitive in their respective businesses and industries.
Digital transformation uses modern digital technologies—including all types of public, private, and hybrid cloud platforms—to create or modify business processes, culture, and customer experiences to meet changing business and market dynamics.
Digital transformation drives foundational change in how an organization operates, optimizes internal resources, and delivers value to customers. Cloud technologies provide the foundation for becoming more agile, collaborative, and customer focused.
Use technology infrastructure more effectively, whether using containers, moving to serverless computers, or taking advantage of a chosen cloud platform’s global network.
Use new tools and capabilities to better manage the huge amounts of data coming from different devices, sources, and systems.
Sharpen the focus on smarter business analytics with the most advanced tools to drive keener insight into data.
Break down team silos
Use modern digital tools to speed collaboration across all teams and geographies to deliver more value and faster results for customers.
Solve business problems
Implement new digital technologies and modernize processes and applications to quickly pinpoint and solve problems related to how a business operates and interacts with customers.
Realize cost savings
Use digital tools to streamline processes and to identify top-performing and low-performing areas of the business.
Why is digital transformation important?
Digital transformation is what propels businesses and industries forward. Organizations of all sizes—from startups to global enterprises—choose digital transformation not only to make scaled improvements, but also to drive significant change and fully embrace the digital age. It requires a strong commitment from both businesses and IT teams, as well as a willingness to support the resulting changes.
The journey to digital transformation incorporates:
- Flexible technology to build, deploy, and manage applications more quickly in the cloud
- Experimentation to embrace new ideas and gain new insights on customer and market demands
- Measurement of experimentation results with data analysis to guide decision-making
- Collaboration across organizational boundaries with tools for quick knowledge sharing
- Customer focus and data analysis to deliver greater value to customers
- Agility to scale and accelerate without hesitation to succeed in the digital age
Focus on the customer experience
Use analytics tools to build richer content experiences and create deeper connections with audiences via websites and mobile.
Reimagine operations and development
Move from physical data centers to a modern cloud platform to speed deployment time, boost stability, and get new products to market faster.
Modernize core technology
Reinvent optimized internal service delivery and introduce new digital capabilities by migrating applications to VM instances on a private cloud.
Improve internal collaboration
Turn on powerful collaboration tools like video conferencing to unlock the shared creativity and productivity of employees.
Empower editorial decision-making
Use pretrained machine learning models to perform entity extraction, offering publications insight on content matches and trending news topics.
Migrate for Compute Engine
Data warehouse modernization