Tixsee: delivering an immersive ticket-buying experience

About Tixsee

Tixsee is a fan experience technology company working at the intersection of the team, venue, and fan to build technologies which will shape mobile strategy for the modern professional sports franchise.

Industries: Technology, Media & Entertainment
Location: United States

About SADA Systems

Founded in 2000, SADA Systems has transformed how organizations work, collaborate, engage, analyze and report to meet key business objectives and thrive in an ever-changing market. As a privately-held global leader in business and technology consultation and cloud solutions, SADA Systems is a platform-neutral partner of industry-leading cloud providers, including Microsoft, Google, and Facebook.

Tixsee acquired its early customer, the Dallas Mavericks, to deploy an immersive ticket-purchasing platform for its games at the American Airlines Center arena. The Mavericks wanted a shopping experience that gives fans online tours of the arena, including not just the playing and seating area, but also other locations such as the Mavericks’ store, where they can purchase team gear. Tixsee also wanted the application to help people find directions to the arena and to nearby parking facilities.

Google Maps Platform Results:

  • Delivers a consistent user experience across web, iOS and Android devices
  • Presents home buyers, sellers, and renters visual data about schools, public transit, nightlife, environmental and natural disaster risks, property valuations, and sales trends
  • Lets homebuyers search for and browse through properties, explore neighborhoods, and jumpstart their home buying process
  • 360º panoramic views of the arena
  • 6+ minutes spent on the site per visitor

34% purchase a ticket after taking a virtual Street View tour

"Google Maps offers a lot of support for its APIs, and there’s a large community of developers who can help as well. Google does maps best. Choosing it was an obvious choice… We’re building a simple and transparent way for fans to find tickets at reasonable prices, and making the ticket buying process a part of the entertainment experience."

Brett Dowling, Founder and President, Tixsee

Using the Google Maps Street View service Tixsee built a website that allows fans to take a tour of the arena, stroll the aisles to see the 360º panoramic view of the court from any seat, and then buy a ticket. Fans can also tour the Mavericks’ store and buy team gear. To build the immersive experience, Tixsee worked with Business Photos America, a Google Maps Business View Trusted Agency, to take more than 12,400 images of the arena. Tixsee then used those images to create more than 1,000 high-definition panoramas that recreate the arena in 3D. Tixsee also plans to use the Google Maps Directions API to help fans get directions to one of eight parking lots near the arena, and then navigate to their seats. Since fans bring smartphones to the arena, Tixsee is also developing iOS and Android apps that let people have a similar experience on their smartphones and tablets to visiting the website.

About Tixsee

Tixsee is a fan experience technology company working at the intersection of the team, venue, and fan to build technologies which will shape mobile strategy for the modern professional sports franchise.

Industries: Technology, Media & Entertainment
Location: United States

About SADA Systems

Founded in 2000, SADA Systems has transformed how organizations work, collaborate, engage, analyze and report to meet key business objectives and thrive in an ever-changing market. As a privately-held global leader in business and technology consultation and cloud solutions, SADA Systems is a platform-neutral partner of industry-leading cloud providers, including Microsoft, Google, and Facebook.

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