The Walt Disney Company: bringing Winnie-the-Pooh’s Hundred Acre Wood to life

About The Walt Disney Co.

The Walt Disney Company has been at the forefront of family entertainment in Europe, Middle East and Africa (EMEA) for over 80 years. It is focused on creating exceptional entertainment experiences for its fans to build local affinity and trust for the company, its brands and characters. The Walt Disney Company EMEA operates businesses across 46 markets and has a physical presence in 24 countries employing more than 5,000 people (Disneyland Paris employs an additional 16,000 people); its channels reach children and families in 117 countries.

Industries: Media & Entertainment
Location: UK

To celebrate the 90th anniversary of Winnie-the-Pooh, Disney wanted to create a site for parents and children to easily interact with the classic characters and inspire their play time. Research shows that mothers are very actively searching the Internet for advice, tools and new content. Disney also wanted a way to connect with new Moms and Mommy bloggers, who are well regarded among new parents.

Google Maps Platform Results:

  • With customized graphics, users really feel like they are in the world of Winnie-the-Pooh. Places on the map like Pooh’s House and Eeyore’s field are marked with customized pins
  • With Street View, users can pan and look around and click objects to access games, advice, videos and more
  • Since the site is customized to a user's location, it will suggest relevant activities, like rainy-day play during a stormy afternoon
  • 360° photospheres of Disney content

1,000+ assets available on the Street View based website

"We look forward to seeing how families interact with the Hundred Acre Wood experience and hope that they have a lot of fun engaging with our characters — just as they have for the last 90 years, but now in a thoroughly modern way… Google Maps APIs are great to have in your creative toolkit, and they let you think and work in unexpected ways."

Anna Hill, Chief Marketing Officer, The Walt Disney Company, UK & Ireland

Disney UK partnered with Spitfire Studio to design and develop the site, which it wanted to be optimized for tablets as well as traditional desktop computers. The team anticipated that the site would continue to evolve, so it was intentionally designed to make adding new map locations and content within existing areas over time incredibly easy and seamless. The site’s main interface is a map of the Hundred Acre Wood, which includes graphics of characters. Users can navigate, with zoom and panning, just like any other Google Map.

About The Walt Disney Co.

The Walt Disney Company has been at the forefront of family entertainment in Europe, Middle East and Africa (EMEA) for over 80 years. It is focused on creating exceptional entertainment experiences for its fans to build local affinity and trust for the company, its brands and characters. The Walt Disney Company EMEA operates businesses across 46 markets and has a physical presence in 24 countries employing more than 5,000 people (Disneyland Paris employs an additional 16,000 people); its channels reach children and families in 117 countries.

Industries: Media & Entertainment
Location: UK
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