Swiggy: delivering local food within 40 minutes

About Swiggy

Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, Swiggy has its own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers.

Industries: Other
Location: India

About MediaAgility

MediaAgility is a digital consulting company with the vision of making work meaningful for all. MediaAgility is a premier Google Cloud partner across Cloud, Maps, G Suite, Chrome with over 1000 customers in 9+ countries. With Google certified specialists on board and the Data Analytics & Location-based Services specialization awarded by Google Cloud, the company is a full spectrum digital consulting firm creating AI and Analytics based innovative solutions, building conversational intelligence and designing powerful operational intelligence and machine learning capabilities for customers.

Founded in 2014, Swiggy started small, delivering food to a few neighborhoods in Bengaluru, India. As the company grew, the team wanted a mapping technology that could help expand the service throughout India. Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app and website for customers and delivery staff.

Google Maps Platform Results

  • Built a hyper-local delivery service that is growing throughout India at a rate of 25 percent per month
  • Deliveries are made quickly, resulting in higher customer satisfaction and retention—users have been so satisfied that nearly 80 percent of its orders are from repeat customers
  • Drivers seamlessly handle tens of thousands of orders per day

80% of Swiggy's orders are from repeat customers

"Google Maps provides the most accurate and reliable data, which is crucial for us because maps and location are central to our business. We also knew Google's intuitive interface would provide a great customer experience with little to no learning curve… Google Maps' ability to provide customer location and the distances of nearby restaurants is the backbone of our success, because it ensures a reliable, consistent customer experience."

Aman Jain, Senior Product Manager, Swiggy

Customers find restaurants and order from them using the Android app, iOS app, or the website. Swiggy worked with Google Maps Partner Media Agility and used a variety of Google Maps Platform APIs to develop web and mobile apps that incorporate relevant local restaurant details. In order to guarantee fast food delivery, Swiggy returns only restaurants within four to five kilometers of the customer's location. The Directions API is used by drivers to easily route to restaurants and customers. The customer can track the progress of the delivery and estimated arrival time using a mobile app or the website.

About Swiggy

Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, Swiggy has its own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers.

Industries: Other
Location: India

About MediaAgility

MediaAgility is a digital consulting company with the vision of making work meaningful for all. MediaAgility is a premier Google Cloud partner across Cloud, Maps, G Suite, Chrome with over 1000 customers in 9+ countries. With Google certified specialists on board and the Data Analytics & Location-based Services specialization awarded by Google Cloud, the company is a full spectrum digital consulting firm creating AI and Analytics based innovative solutions, building conversational intelligence and designing powerful operational intelligence and machine learning capabilities for customers.

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