Seccion Amarilla: putting businesses on the map in Mexico

About Seccion Amarilla

Sección Amarilla was founded in 1891 as Mexico's first yellow pages-style directory for businesses. Today, Sección Amarilla offers map-based business listings, website creation and other e-commerce services across Mexico.

Industries: Media & Entertainment
Location: Mexico

About Buffete de Soluciones Integrales (BSI)

Bufete de Soluciones Integrales provides specialized consultancy based on platform integration and development as well as applications and systems for geospatial analysis.

Sección Amarilla was founded in 1891 as Mexico's first yellow pages-style directory for businesses. The company took its listings online in 2000 using a variety of web-based map solutions but found that providers had incomplete street data, slow download speeds in rural areas and inaccurate location data for listings. The poor mapping experience led to a 5 percent cancellation rate for business customers who were advertising on the site.

Google Maps Platform Results

  • Usage doubled the first year after the Google Maps launch and increased 30 percent after the mobile app launch
  • Business listings volume grew up to 5-10 percent after moving to Google Maps
  • Saved 60 percent in map licensing costs with Google Maps
  • 170,000 advertisers with business listings on the maps with over 10M people searching for businesses per month

Sección Amarilla has seen 2.5M downloads of the mobile app

"After moving to Google Maps, the location data became more accurate and page loading is faster, even in low-bandwidth remote areas. Plus it costs 60 percent less than other solutions. With Google Maps we make it easy for people to find businesses anywhere in the country, view the exact location on a map and get directions and other information — making shopping fast and convenient."

Vicente Martínez Jiménez, Marketing Specialist, Sección Amarilla

Not satisfied with other mapping solutions, Sección Amarilla turned to Google Maps to create a more reliable and rich map experience for businesses and consumers on its website and via its mobile app. Google Maps has accurate location data, advanced routing and Street View capabilities and a familiar user interface. The maps also load fast, even for rural areas where bandwidth is low. After Google, the number of map-related cancellations dropped to zero. For Sección Amarilla's developers, using Google Maps Platform was easy given the accessibility of documentation and the support of business partner — Buffete de Soluciones Integrales (BSI).

About Seccion Amarilla

Sección Amarilla was founded in 1891 as Mexico's first yellow pages-style directory for businesses. Today, Sección Amarilla offers map-based business listings, website creation and other e-commerce services across Mexico.

Industries: Media & Entertainment
Location: Mexico

About Buffete de Soluciones Integrales (BSI)

Bufete de Soluciones Integrales provides specialized consultancy based on platform integration and development as well as applications and systems for geospatial analysis.