Redfin: helping people find and buy their dream homes

About Redfin

Redfin is a next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $60 billion in home sales.

Industries: Real Estate & Construction
Location: United States

Redfin launched as a real estate brokerage in 2006, with the mission to redefine real estate in the customer’s favor. Unlike traditional real estate brokerages, Redfin real estate agents are paid based on customer satisfaction, not just commission, so the agent’s and client’s interests are aligned. At launch, Redfin “hand-stitched” its maps together for its website at launch, but as a a technology-powered real estate brokerage, they quickly realized they needed to scale the solution.

Google Maps Platform Results:

  • Redfin has developed an easier way for people to buy and sell houses, from finding the right homes in their desired neighborhoods, to tours and open house visits, as well as comparable home pricing
  • 10 million unique visitors per month on website
  • $25 billion closed in home sales since launch

4% increase in completed Maps-based home searches

"Our customers and agents rely on our technology, so we need to create reliable and efficient tools that help streamline the buying and selling process. Google Maps has helped us do that with its maps, searching and other tools like traffic navigation… Our map-based search is much more efficient and less costly than the way the traditional real estate industry works."

Curtis Howell, Senior Product Manager for Customer Engagement, Redfin

Redfin developed location-centric website and mobile app, using Google Maps Platform to help buyers find houses in specific locations. Redfin also allows users to search for houses based on places-of-interest, such as a park or a landmark. They can also find houses for sale in specific neighborhoods by drawing a polygon on a map and then searching within that area. When it's time for users to tour properties, Redfin also helps users estimate the time it takes to drive between homes.

About Redfin

Redfin is a next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $60 billion in home sales.

Industries: Real Estate & Construction
Location: United States
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