Ramco Cements: enhancing intelligence with data visualisation

About Ramco Cements

The Ramco Cements Limited is the flagship company of the Ramco Group, a well-known business group of South India. It is headquartered at Chennai. The main product of the company is Portland cement, manufactured in eight state-of-the art production facilities that includes Integrated Cement plants and Grinding units with a current total production capacity of 16.45 MTPA (out of which Satellite Grinding units capacity alone is 4 MTPA). The company is the fifth largest cement producer in the country.

Industries: Manufacturing
Location: India

Ramco Cements wanted to better visualize and leverage rich data generated from the Ramco ERP system. It was also seeking to understand the real issues affecting operations and performances across the region. Its traditional means of reporting using traditional spreadsheets was complex and time-consuming, holding-back business decision making. The team was looking for a data visualization solution, one that offered richer, dynamic, interactive graphics that integrated with the Ramco ERP system.

Google Maps Platform Results

  • Penalties, losses and damages have reduced by up to 70%
  • Consignment clearance time has increased by up to 40%
  • Successfully captured 20-30% market share within their growth markets

1,000+ employees use the Maps-based tool

"Google definitely played a pivotal role in helping Madras Cements gain a 6-7% market share in the Indian cement business – a significant growth in our industry. Google Maps is the differentiating factor in our business intelligence strategy. With its data visualisation, we have been able to better harness the power of our Ramco ERP data."

A.V. Dharmakrishnan, CEO, The Ramco Cements

Ramco Cements chose Google Maps to integrate with its Ramco ERP system. By layering its data onto Google Maps, the result was a rich data visualization tool that facilitated idea generation and improved productivity. Over 1,000 employees across India access reports and transactions on a daily basis from the Ramco ERP system and integrated Google Maps. Management at Ramco Cements uses Google Maps for visual analysis – for monitoring benchmarks, identifying discrepancies and deviation. Google Maps serves as a tool to help them develop appropriate strategies for business growth. Also, the field sales team now has the capability to easily view information on their mobile devices – information ranging from competitor distribution networks in their area, to the best and worst performing dealers.

About Ramco Cements

The Ramco Cements Limited is the flagship company of the Ramco Group, a well-known business group of South India. It is headquartered at Chennai. The main product of the company is Portland cement, manufactured in eight state-of-the art production facilities that includes Integrated Cement plants and Grinding units with a current total production capacity of 16.45 MTPA (out of which Satellite Grinding units capacity alone is 4 MTPA). The company is the fifth largest cement producer in the country.

Industries: Manufacturing
Location: India
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