Numadic: Transforming logistics with real-time location insights from Google Maps Platform

About Numadic

Founded in 2016, Numadic helps large manufacturers and transporters optimize their logistics operations through reliable, easy-to-use, and cost-effective logistics monitoring and coordination software.

Industries: Other
Location: India

About Searce

Searce is a Google Maps Premier Partner that helps businesses design, implement, and improve their location strategy with Google Maps Platform.

Numadic integrates Google Maps Platform into its logistics management system to help customers monitor cargo and vehicles and plan routes with rich location data and directions, anywhere in the world.

Google Cloud results

  • Reduces toll cost by 1% to 4% due to the ability to plan efficient delivery routes
  • Monitors the movement of $560M of freight along the supply chain every month with little human intervention
  • Easily scales to track more than 100,000 loads per customer account

Cuts cargo delivery, loading, and unloading time by 40%

Technology is changing how transportation companies work. For example, in-vehicle connectivity is rapidly becoming commonplace. McKinsey estimates that around 15% of vehicles globally are pre-installed with telematics, enabling cars to send and receive location data. Plug-in tracking devices easily integrate via a vehicle’s on-board diagnostic port.

“There’s a new generation of transportation entrepreneurs that are digital natives who like the convenience of managing logistics from their smartphones. Using Google Maps Platform as our mapping solution provides customers with the quality and familiar user interface they expect.”

Luke Sequeira, founder and CEO, Numadic

Numadic helps its customers—transportation companies—maximize operational efficiency by combining telematics with real-time analysis of logistics data. The Numadic logistics monitoring dashboard provides customers with greater visibility into their supply chain, from tracking the movement of goods to analyzing gaps in the logistics process. Numadic chose Google Maps Platform to create a location-based solution that delivers rich maps and reliable navigation to customers.

“There’s a new generation of transportation entrepreneurs that are digital natives who like the convenience of managing logistics from their smartphones,” says Luke Sequeira, founder and CEO of Numadic. “Using Google Maps Platform as our mapping solution provides customers with the quality and familiar user interface they expect.”

“A major benefit of Google Maps Platform is real-time traffic data. By accurately tracking all our customers’ vehicles, we help truckers avoid bottlenecks at warehouses and reduce wait time by 20% to 40%.”

Luke Sequeira, founder and CEO, Numadic

To create an efficient supply chain, Numadic customers look at three elements. First, on-time delivery. Second, the delivery time. And finally, historical delivery information. Apart from the real-time dashboard view, customers can generate automated reports to identify delays caused by poor supply chain design.

“A major benefit of Google Maps Platform is real-time traffic data,” says Luke. “By accurately tracking all our customers’ vehicles, we help truckers avoid bottlenecks at warehouses and reduce wait time by 20% to 40%.”

With a comprehensive view of fleet movement, Numadic can predict where delays may occur and advise customers to stagger truck arrivals at warehouses to avoid wasted time and congestion.

From a risk management perspective, Numadic helps fleets gain lower insurance costs through real-time monitoring. With the driver’s consent, insurers and finance companies can track the movement of goods based on the vehicle’s location on Google Maps.

“If the goods are monitored constantly, there’s a lower chance of theft,” says Luke. “By combining real-world insights from Google Maps Platform with our software, we’re helping customers reduce their risks.” This reduction in risk is recognized by insurance providers, resulting in lower insurance premiums, reduced by as much as 1.5%.

Numadic started with Google Maps Platform as a direct customer. The company now works with Google Premier Partner Searce to manage Google Maps Platform usage.

“The Searce team is incredible to work with,” says Luke. “It makes our lives easier when we have questions about billing as well as how to optimize pricing with Google Maps Platform solutions.”

“Instead of distracting drivers with phone calls and text messages, customers can easily get arrival times and locate the trucks and cargo on Google Maps, at any given time.”

Luke Sequeira, founder and CEO, Numadic

Reducing transportation costs with efficient route optimization

In the past, truckers planned their route and fuel stops for each delivery. When real-time traffic conditions occurred, they would make detours based on their best judgement. This manual process could result in unnecessary and extended routes. To help improve real-time routing while on the road, Numadic uses Routes to improve delivery accuracy and efficiency.

The Directions API provides the optimal route between waypoints, based on live traffic conditions. In the case of unexpected traffic conditions such as landslides, the Directions API provides truckers with alternative routes. The Distance Matrix API calculates travel distance and time so Numadic customers know when a truck is arriving at a warehouse.

“Instead of distracting drivers with phone calls and text messages, customers can easily get arrival times and locate the trucks and cargo on Google Maps, at any given time,” says Luke.

In terms of external data sources, Numadic works with the largest toll tag provider in India for insights into toll pricing.

“We integrate toll information with Google Maps Platform to help customers identify the quickest and most cost-efficient route,” says Luke. “Customers doing a lot of long-haul movement see as much as 4% drop in toll cost.”

Tracking vehicles on immersive maps on any device, at any time

Numadic uses the Maps SDK for Android, Maps SDK for iOS, and Maps JavaScript API to integrate interactive maps in the respective mobile and web applications. Users can pan and zoom in to view mapped locations on Numadic’s dashboard, regardless of their device.

In areas where GPS signal is weak or unavailable, Numadic uses the Snap to Roads feature in the Roads API to display a clear trajectory of the vehicle path. The Roads API aligns a vehicle’s route between two GPS coordinates to the closest road on Google Maps. Customers see an accurate visualization of a vehicle’s location, instead of an illogical route through obstructions such as mountains.

The Places API associates GPS coordinates (latitude and longitude) with rich location details so Numadic customers can pinpoint the location of the vehicle. For example, if a trucker is delivering goods to a restaurant in New Delhi, India, the customer will see the restaurant name as the endpoint on the Numadic dashboard instead of somewhere in New Delhi, India.

Numadic customers can easily add places specific to their own business, such as “Loading Dock 38” in “Distribution Center A” on custom maps. It’s as simple as uploading a spreadsheet with addresses and driver data to visualize the data on a Google Map.

Channel partners such as Searce help customers with large-scale integration that involves hundreds of locations and data sources such as accounting and supply chain management software.

Scaling up with Google Maps Platform for global expansion

Google Maps Platform helps to boost Numadic’s growth as the company expands beyond India to countries such as Canada, Germany, France, and Poland. Customers can track their assets on rich, accurate maps in more than 200 countries and territories.

“Our customers are moving more than 100,000 loads a month. Getting latitude and longitude information from telematics is pointless to them,” says Luke. “Using the Reverse Geocoding API, Numadic displays the GPS coordinates as user-friendly street addresses so customers can track the exact location of their vehicles, anywhere in the world.”

About Numadic

Founded in 2016, Numadic helps large manufacturers and transporters optimize their logistics operations through reliable, easy-to-use, and cost-effective logistics monitoring and coordination software.

Industries: Other
Location: India

About Searce

Searce is a Google Maps Premier Partner that helps businesses design, implement, and improve their location strategy with Google Maps Platform.