Achieved 4X improvement in Sourcing Team Efficiency business with generative AI vendor discovery
Generated 500 orders over three months at minimal cost through a Vertex AI-powered chatbot
Improved operational efficiency by 50% with AI-enabled OCR data extraction from PDFs
Moglix rendered digital transformation and innovation for its clients with Google Cloud's Vertex AI, enhancing product searches, descriptions, data access, and efficiency to improve customer experiences.
Moglix rendered digital transformation and innovation for its clients with Google Cloud's Vertex AI, enhancing product searches, descriptions, data access, and efficiency to improve customer experiences.
The new way to market industrial products to businesses
Each of our technology projects drives one or more of these three impacts: enhance the customer experience, improve productivity, and boost governance. Our AI strategy executed through Google Cloud supports all three.
Sandeep Goel
Managing Director, Moglix
To innovate, operate more efficiently, and improve customer experiences, Moglix embarked on a Google Cloud-powered digital transformation spanning product catalog search, descriptions and information, data access and capture, and more.
With Vertex AI, the business delivers unified search with natural language query support, automated product descriptions that contribute to a 4% rise in SEO traffic, and a chatbot that provides users with almost immediate responses to product questions.
Another Vertex AI-powered chatbot enables Moglix executives to rapidly discover corporate and external information for use in presentations and meetings. Improved brand and category identification through Vertex AI-powered natural language query interpretation has delivered a 15% improvement in conversion rates on the Moglix platform.
"We require technology projects to fall into one of three buckets: enhance the customer experience, improve productivity, or boost governance. Our AI strategy executed through Google Cloud supports initiatives in each of these buckets," Managing Director Sandeep Goel shared.
Why Google Cloud?
Moglix has achieved extensive, measurable benefits from using Vertex AI and other Google Cloud services. Its AI-powered ecommerce chatbot answers about 60% of customer queries, generating more than 500 orders worth over INR 21 lakhs over three months, at minimal cost.
Additionally, the strategic use of generative AI vendor discovery has established connections with 550 maintenance, repair, and operations suppliers, enriching Moglix's supplier network and increasing its Sourcing Team Efficiency business from about INR 12 crore to 50 crore per quarter. Generative AI-powered OCR product data extraction from PDFs has delivered a 50% improvement in operational efficiency. With BigQuery providing its data lake, the business delivers reports and analyses up to 50X faster than before.
"When customers look for an industrial product, they typically have very precise specifications. Prior to Google Cloud, we had to search manually and sometimes could not locate a requested product and its vendor. However, with generative AI through Google Cloud, we can quickly and easily find a requested product and its vendor, improving our conversion rate," said Goel.
When customers look for an industrial product, they typically have very precise specifications. Prior to Google Cloud, we had to search manually and sometimes could not locate a requested product and its vendor. However, with generative AI through Google Cloud, we can quickly and easily find a requested product and its vendor, improving our conversion rate.
Sandeep Goel
Managing Director, Moglix
Headquartered in India, Moglix provides a digital platform, an extensive network of suppliers and buyers, and advanced logistics solutions that transform the supply chains of manufacturing and industrial businesses. The organization offers over 700,000 industrial products to more than 1,000 businesses nationwide.
Industry: Technology
Location: India
