Millennium bcp’s journey toward digital transformation was fueled by a strong belief in their team’s capabilities. This project was a 100% in-house effort from the digital marketing team, crafted and executed by a multi-talented group from diverse fields, including media, copywriting, design, and analytics. The collaboration of different perspectives allowed the bank to combine technical expertise with creative vision, and also granted it an end to end control of the full process of a digital campaign ensuring a robust and impactful solution.

The key to this integration’s success was Millennium bcp commitment to putting their customers first. By relying on their own first-party data, the bank ensured that every interaction respected user privacy while delivering more effective, meaningful services. This approach not only complied with evolving privacy standards, but also underscored the bank’s dedication to enhancing customer experiences through smart, data-driven strategies.

And the results exceeded expectations. For owned media campaigns, conversion rates for BigQuery-powered audiences were 2.6x higher, and conversion volumes were 2.4x greater than the conversions from other first-party audiences. In paid media, conversion volume doubled, conversion rates were 1.9x higher, and the CPA dropped by 36%.

Today, Millennium bcp stands as a leader in digital banking, leveraging its first-party audience strategy to drive efficiency and personalization at scale. As the bank continues its journey, it remains committed to improving customer experiences through innovation, proving that with the right tools and dedicated team, meaningful transformation is within reach.