Lowered the average time to create a news article from a one-hour video from up to three days to three hours
Cut average latency for API connections by 50%
Lowered infrastructure costs by 15%
Mediology Software uses Google Cloud to improve content reach and delivery, scale for demand spikes, reduce costs, and innovate with AI—reducing their time to market by 65%.
Mediology Software uses Google Cloud to improve content reach and delivery, scale for demand spikes, reduce costs, and innovate with AI—reducing their time to market by 65%.
The new way to transform content distribution and monetization
Mediology Software used to run its business in a traditional multinational cloud environment. In order to meet publishers’ escalating and increasingly complex requirements, the company needed to improve its content distribution to reduce latency, boost scalability, and access industry-leading AI services. The media technology provider selected Google Cloud to access the global reach and performance of Cloud CDN, accommodate the sector’s burstable nature, including demand spikes during important breaking news, control costs, and access the extensive operational efficiencies available through Vertex AI.
Google Cloud's AI solutions empower us to adapt to our audience's evolving digital habits. Their reliable, scalable solutions enable us to deliver content faster and more efficiently.
Manish Dhingra
Co-founder and CEO, Mediology Software
Why Google Cloud?
Google Cloud helped Mediology Software cut infrastructure costs by 15% while achieving a range of operational improvements. For example, average API latency has fallen by 50% since the business moved from a traditional cloud environment in Singapore to Google Cloud in Mumbai. Mediology Software has also gained extensive efficiencies from Google Cloud AI–integrating Vertex AI into its SORTD product set enables delivery of advanced operations across technical search optimization, image generation, content tagging, metadata enrichment, video analysis and content summarization, all of which helps reduce time-to-market by 65%.
Mediology Software sought to improve its content distribution to meet increasing publisher demands. By transitioning to Google Cloud, they aimed to reduce latency, boost scalability, and leverage advanced AI services. By integrating AI into its products such as Gemini 1.5 Pro and Gemini 1.5 Flash, the company was able to innovate and keep pace with changing media consumption paradigms.
Mediology Software is a digital publishing agency that simplifies content and maximizes reach. It has a proven track record of delivering cutting-edge CMS technology and mobile app solutions, empowering businesses to enhance content distribution, streamline workflows, and increase revenue across diverse digital channels.
Industry: Technology
Location: India
