honestbee: delivering on-demand groceries across Asia

About honestbee

honestbee is Asia's leading online concierge and delivery service with the goal to make life easier by taking care of its customers time-consuming daily chores. Since it’s founding in 2014, honestbee has grown to serve 8 cities, across 36 partners delivering more than 90,000 products.

Industries: Retail & Consumer Goods
Location: Singapore

honestbee launched in Singapore in July, 2015 with the goal of being Asia’s largest and most convenient online supermarket. Soon after launching, the company looked for a mapping service that would increase the efficiency of its dispatchers, automate order batching and give users an easy way to order groceries from a mobile app. It also wanted the maps to be a platform on which it could build other delivery services, such as for picking up and delivering laundry.

Google Maps Platform Results

  • Launched a grocery delivery service in four Asian cities
  • Improved the efficiency of dispatchers and drivers
  • Reduced development time and speed time to market by using Google Maps Platform
  • honestbee serves 8 cities, with more planned to come online
  • 2,300 “delivery bees” serve honestbee’s customers

honestbee customers save on average 3 hours per week by using the service

“Using Google Maps, we've built a logistics platform to help us become the largest grocery delivery service in Asia. With this platform, we're expanding into laundry, and plan to grow beyond that… Logistics and maps are at the core of what we do. With Google Maps, we were able to scale our operations efficiently."

Jonathan Low, VP of engineering and co-founder, honestbee

honestbee chose Google Maps and Google Maps Platform to build its dispatching and logistics platform and mobile apps because Google Maps has the most accurate and comprehensive mapping information, and the most sophisticated set of APIs. honestbee used the Distance Matrix API to build a batching engine, which automates dispatching drivers, and optimizes pickup and dropoff points. In instances where deliveries are too complex to be automatically handled by the batching engine, dispatchers match drivers with customers using a web-based map built with the Maps Javascript API. Customers place their orders using Android and iOS apps built around these mapping services. The Android app was built using the Maps SDK for Android, and the iOS app was built with the Maps SDK for iOS.

About honestbee

honestbee is Asia's leading online concierge and delivery service with the goal to make life easier by taking care of its customers time-consuming daily chores. Since it’s founding in 2014, honestbee has grown to serve 8 cities, across 36 partners delivering more than 90,000 products.

Industries: Retail & Consumer Goods
Location: Singapore
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