GoOpti: driving people from remote, small cities to large airport hubs

About GoOpti

GoOpti is a fast growing demand responsive transportation marketplace startup, providing innovative matching of passengers for shared and private transfers between airports and remote towns /cities. GoOpti is privately held Slovenian transportation network company and known for its low-cost shuttle service to nearby airports and cities in Slovenia, Italy, Austria, Croatia and Germany.

Industries: Travel & Hospitality
Location: Slovenia

In Europe, many people live in small towns and remote areas and can't easily travel to major airports in big cities because of a lack of public transportation or expensive taxi services. GoOpti launched a shuttle service for such travelers, and needed a mapping platform that would let it easily determine passenger pickup locations, even in rural areas, and batch them to create the most time-efficient routes for drivers.

Google Maps Platform Results

  • Customers save on average 80 euros and arrive at their destination one hour sooner compared to flying from the nearest airport
  • GoOpti has reduced its carbon dioxide emissions by 10,000 tons by pooling travelers into shuttle pools
  • Improved booking, pick-up and drop-off have led to GoOpti's high 78-out-of 100 Net Promoter Score, which rates a company's excellence of service
  • 400 vans drive customers during peak season

50 cities and 33 airports in 7 European countries are served by GoOpti

"Google Maps helped us build a successful airport shuttle service in seven European countries by making it easy for passengers to book rides, and for us to properly route our vans... Our shuttle service is built for convenience and Google Maps makes sure everything goes smoothly for picking up and dropping off passengers."

Alen Orbanić, Chief Technology Officer, GoOpti

GoOpti chose Google Maps Platform to build its web site for passengers to schedule shuttle rides and for the mobile app its drivers use. It chose Google Maps because the APIs offer the most comprehensive feature set and the maps are the most accurate and complete, particularly in the small towns that GoOpti serves. GoOpti used the Maps Javascript API to build the booking website, and the Geocoding API and the auto-complete feature of the Places API to verify passengers' pickup locations. To optimize pickups for drivers and calculate driving times, it uses the Distance Matrix API and Directions API.

About GoOpti

GoOpti is a fast growing demand responsive transportation marketplace startup, providing innovative matching of passengers for shared and private transfers between airports and remote towns /cities. GoOpti is privately held Slovenian transportation network company and known for its low-cost shuttle service to nearby airports and cities in Slovenia, Italy, Austria, Croatia and Germany.

Industries: Travel & Hospitality
Location: Slovenia
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