DMI AND Google Cloud Platform Hit Jackpot with Vegas (the app)

Background

The advent of e-commerce has caused a sea of change for the ticketing industry, exponentially expanding its size as well as profitability. Online, ticket vendors have unlimited opportunities to expand their product and service offerings and to reach niche audiences and clients—a positive trend, but it also presents a conundrum for ticket companies: how does one stand out among the many online ticketing services out there? Nowhere, perhaps, are the stakes as high as in the “Entertainment Capital of the World,” Las Vegas, Nevada.

Challenge

Brand Vegas LLC., a digital ticket company that contracts directly with Las Vegas shows, tours, attractions and venues, needed a unique value-add that would differentiate it from the hundreds of online ticket sellers clamoring for a share of the $45 billion Las Vegas tourist industry. So it set out to do what no other ticket retailer had done: deliver a robust, mobile-first ticketing experience that made the process of finding events and booking reservations easy, seamless, and above all, mobile.

Solution

Brand Vegas chose DMI to create VEGAS (the app), not only because of DMI’s reputation as a leading end-to-end mobility company, but also because DMI leveraged Google Cloud Platform’s infrastructure. Cloud Platform offered Brand Vegas the speed and scalability it required. DMI combined state-of-the art in-app technology and ease of use with highly desirable content, value-added propositions, and accurate, up-to-date information in a single mobile commerce platform. The solution allows users to browse events based on location, category, type or price, as well as purchase and redeem mobile vouchers without ever leaving the app. The mobile commerce solution also makes it easy to manage ticket inventory on the backend.

Brand Vegas Online Tickets

Results

Ticket processing capacity went from 2000 tickets per hour to 2000+ tickets per minute. The white label version of the ticketing platform allows customizations to be deployed in just a few weeks vs. months. Today, Brand Vegas, LLC. is on track to become the number one ticketing vendor in Las Vegas.