BlueStacks: Streaming mobile games to more than 130 million users

About BlueStacks

BlueStacks’ App Player lets people play mobile apps on larger screens of Windows PCs and Macs. More than 130 million people in almost 200 countries use it for playing games as well as streaming their mobile gameplay to Twitch, Facebook Live, and other streaming services.

Industries: Gaming
Location: United States

By launching its service on Google Cloud Platform, BlueStacks is delivering the best possible user experience without worrying about infrastructure or maintenance.

Google Cloud Platform Results

  • Improves user engagement through personalized game recommendations
  • Optimizes user experience with zero downtime and consistent performance
  • Increases efficiency with a zero-maintenance solution

Zero downtime since launch

When gamers want to play a mobile game on their PC, they turn to BlueStacks. Its App Player uses the company’s patented technology to allow smartphone games to be played on a desktop. Millions of consumers in almost 200 countries, from Afghanistan through Zambia, use the App Player for gaming as well as streaming their gameplay to Twitch, Facebook Live, Douyu and Panda TV in China, and more.

“We chose Google Cloud Platform because it gives us a zero-maintenance solution. As we have grown our business, Google Cloud Platform lets us devote our time to building the best product possible for our customers.”

Jay Vaishnav, SVP Products, BlueStacks

BlueStacks designed its software to be dynamic; features are enabled from the cloud on demand, based on the consumer’s use. This allows BlueStacks to change the user experience and have it become immediately available to consumers. The company needed a cloud platform that is highly available around the clock, scales instantly, and doesn’t require dedicated system administrators or DevOps staff. When BlueStacks launched, it turned to Google Cloud Platform to deliver the best end-user experience.

“We chose Google Cloud Platform because it gives us a zero-maintenance solution,” says Jay Vaishnav, SVP Products at BlueStacks. “As we have grown our business, Google Cloud Platform lets us devote our time to building the best product possible for our customers.”

Improving user engagement

As the BlueStacks App Player’s popularity spread across the globe, Google App Engine and Google Compute Engine helped it scale automatically so game players experienced no downtime or latency. BlueStacks streams information about user behavior into Google BigQuery, where the data is analyzed to generate recommendations for what games users might want to play. Insights generated from Google BigQuery enable BlueStacks to create a personalized experience for its players, which increases engagement.

“The performance, reliability, and analytics capabilities of Google Cloud Platform benefit us in many ways,” says Jay. “Using Google App Engine, we can easily scale to handle high levels of traffic. Google BigQuery offers analytics capabilities that help us improve the customer experience to bring people back for more game play.”

An effective multi-cloud strategy

BlueStacks leverages a multi-cloud strategy to benefit from the cost efficiency, performance, and best-of-breed features in Google Cloud Platform while leveraging alternative cloud platforms for specific use cases to accommodate functional, geographic, and regulatory requirements.

BlueStacks uses Google Cloud Storage for durable and highly available object storage along with Google Cloud Datastore. The company also uses Google Cloud Identity & Access Management (IAM) for centralized access control and Google Stackdriver for monitoring, logging, and diagnostics, as well as Google Cloud Endpoints for API monitoring and Google Cloud SDK for efficient access to Google Cloud Platform products and services from the command line.

“PC gamers, who make up our core audience, are technically savvy, preferring flexibility to improve their game play,” says Jay. “Using Google Cloud Platform, BlueStacks can focus on delivering the best experience possible to this discerning category of gamers, without having to worry about cloud platform operations.”

“The performance, reliability, and analytics capabilities of Google Cloud Platform benefit us in many ways. Using Google App Engine, we can easily scale to handle high levels of traffic. Google BigQuery offers analytics capabilities that help us improve the user experience to bring users back for more game play.”

Jay Vaishnav, SVP Products, BlueStacks

Low maintenance, fast app delivery

With Google Cloud Platform, BlueStacks delivers apps to millions of gamers around the world without having to manage a large, complex infrastructure. Because it delivers apps to people quickly and sends them targeted game recommendations, customers are more likely to play games using BlueStacks, and its customer base has increased to more than 130 million people worldwide.

“Google Cloud Platform is the control center for our gaming solution,” adds Jay. “Every one of our tens of millions of players is continuously connected to Google Cloud Platform when using our product. We haven’t had a single second of downtime since our launch.”

About BlueStacks

BlueStacks’ App Player lets people play mobile apps on larger screens of Windows PCs and Macs. More than 130 million people in almost 200 countries use it for playing games as well as streaming their mobile gameplay to Twitch, Facebook Live, and other streaming services.

Industries: Gaming
Location: United States
Google Cloud Platform logo

12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE
Google Cloud Platform logo

12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE