Barkyn Health: Making every dog’s life longer and healthier with Google Cloud’s AI
Transitioned from dog food provider to a 360-degree pet health service, enhancing customer value and brand differentiation
Developed an AI-powered Assistant, offering personalized health scores and actionable insights for improved pet wellness
Achieved a remarkable 4.9 CSAT, reflecting high customer satisfaction and tangible life quality improvements for pet owners
Accelerated growth through Google Cloud’s Growth Program, leveraging expertise and robust frameworks for scalability and innovation
Collaborated with vets and specialists to train AI models using thousands of images, ensuring reliable health assessments
Barkyn, a pet care startup, transformed from a dog food company into a holistic pet health service with Google Cloud. Using Vertex AI and Gemini, they built an AI-powered Assistant that gives personalized insights to help pet owners proactively manage their dog's health.
Barkyn, a pet care startup, transformed from a dog food company into a holistic pet health service with Google Cloud. Using Vertex AI and Gemini, they built an AI-powered Assistant that gives personalized insights to help pet owners proactively manage their dog's health.
A healthier future for pets, powered by AI
There’s nothing like this on the market. We wanted people to have help at their fingertips, offering the support they truly need. And that is what Assistant provides: it guides you through the uncertainties of being a dog-owner, which is a wonderful and magical thing.
André Jordão
CEO, Barkyn
Barkyn, a leading pet care company in Europe, offers a subscription service that helps owners control their dog's health from A to Z, delivering from food to supplements, vet care and permanent assistance, all tailored so families can enjoy happier years together. Now, Barkyn is on a mission to revolutionize the way pet owners care for their furry friends. With a vision to give two more healthy years for every dog with their families, Barkyn is pushing the boundaries of pet care technology.
The company identified a significant gap in the market: many pet owners, despite their love for their pets, often lack the necessary tools and knowledge to ensure optimal health. Traditional methods of pet care can be time-consuming, expensive, and reactive rather than proactive.
To address this challenge, Barkyn turned to Google Cloud. By leveraging the power of AI and machine learning, Barkyn developed Assistant, a groundbreaking feature within the Barkyn Health app that empowers pet owners with real-time insights into their dog’s health.
With Google Cloud’s advanced technologies, Assistant can analyze images of dog’s fur, eyes, teeth, and others, to generate a comprehensive health score rating from 0 to 100. This assessment enables pet owners to identify potential health issues early on and take preventive measures. Assistant also offers personalized health tips from experts to improve a dog’s well-being, facilitates vet appointments scheduling, and helps pet owners discover nearby dog-friendly parks, restaurants, and other amenities.
With Google Cloud’s robust infrastructure and cutting-edge technology, Barkyn is improving the future of pet care. Through Assistant, the company is empowering pet owners to make informed decisions, ultimately leading to happier, healthier, and longer-lasting bonds between pets and their owners.
From food provider to pet health pioneer
Thanks to the collaboration with Google Cloud, Barkyn has redefined itself as more than a dog food company, evolving into a holistic pet health service. This transformation has been instrumental in delivering greater value to pet owners, fostering deeper customer retention, and achieving significant brand differentiation in a competitive market. Google Cloud’s robust tools Vertex AI and Gemini, empowered Barkyn to create an innovative tailored solution that seemed almost impossible on paper.
With this technological backbone, Barkyn could bring its vision to life, redefining what it means to care for pets. "It’s the structure, the reliability, and the stability. It gave us the power and agility to focus on what we wanted to build because we were already secured on the base. It allowed us to focus on data, models, and constructing our product," highlights Sofia Oliveira, Director of Brand, Barkyn.
Google Cloud has been a big support. It has allowed us to spread our wings and do things that no one else is doing, things that seemed impossible. But with access to this kind of support, you can make it happen for real. It’s been a tight relationship.
Sofia Oliveira
Director of Brand, Barkyn
The development of Assistant, powered by Google Cloud technologies, has allowed Barkyn to pursue its mission of becoming a 360-degree health service for dogs, moving beyond nutrition to address every aspect of pet wellness. The training of the AI model was an intensive and collaborative process. The team began by digesting extensive scientific research, consulting specialists, and synthesizing data into actionable insights. "We defined the framework, but our vets trained tirelessly—thousands and thousands of images—to ensure the model could not only recognize but also provide accurate health assessments," Oliveira adds.
And remarkable results arrived in no time. Customer Satisfaction (CSAT) has consistently scored an impressive 4.9, reflecting not only user satisfaction with the feature but also its tangible impact on pet owner’s life quality. Comments from users highlight these benefits, with many sharing personal stories of how Assistant has helped them become more confident and informed pet owners, improving their lives and strengthening the bond with their furry companions.
Barkyn’s journey was accelerated by Google Cloud’s Growth Program, which provided access to expert talent, valuable frameworks for scaling operations, and guidance on structured growth strategies — resources that enable Barkyn to act with speed and confidence while building a strong foundation for sustained success.
Today, Barkyn stands as an example of what’s possible when innovation meets purpose. The partnership with Google Cloud has not only helped the company achieve its goals, but also unlocked new possibilities to support pet owners. What once seemed like a bold idea is now a reality — one that’s improving lives, one pet at a time.
Barkyn is a pet care company that offers personalized nutrition plans, subscription-based dog food, and access to online veterinary support. Their service aims to improve the health and well-being of pets through tailored solutions and expert guidance.
Industry: Healthcare & Life Sciences
Location: Portugal
