Reduced onboarding costs for new clients by 90%
Processes 50 times more data as context for AI models
Increased speed to deliver critical AI-based insights to clients
Google Cloud enabled AKA Foods to process 50 times more data as context for their AI models, cut their onboarding costs for new customers by 90%, and increased their speed for delivering critical data-powered knowledge to their clients.
Google Cloud enabled AKA Foods to process 50 times more data as context for their AI models, cut their onboarding costs for new customers by 90%, and increased their speed for delivering critical data-powered knowledge to their clients.
AI-driven insights for food innovation
Google Cloud enables us to handle 50 times more data with distributed, autoscaling data stores, giving us near-zero extraction times, regardless of data size. This speed is critical for accelerating our customers’ development timelines. Google Cloud is a true enabler, giving our clients access to innovation they need to thrive.
David Sack
Co-Founder and COO, AKA Foods
More than ever before, food scientists and manufacturers are seeking sustainable, affordable, and replicable ingredient options while many consumers are exploring more nutritious, flexitarian, or vegan dietary choices. The global food technology market is projected to reach approximately USD 202.62 billion in 2024, up from USD 184.30 billion in 2023. Both the market and the food technology development community are moving toward identifying alternative, scalable ingredients, and AKA Foods is proud to offer innovation that addresses these challenges.
The company provides developers and CPG (Consumer Packaged Goods) with a powerful, data-driven platform that accelerates time-to-market by identifying alternative ingredients given scarcity, sourcing location, dietary preferences, taste, texture, and cost variables. The platform meets the demand for "clean labels" by generating solutions for reduced fat or sugar content, identifies alternative ingredients for supply chain agility, and enables rapid prototyping of cost-effective new products.
Using advanced AI and deep learning, AKA Foods helps manufacturers develop appealing products that consumers want to eat and can afford. The platform empowers developers with critical insights into both current and emerging products, enabling them to accelerate prototyping and creation from years to just days.
Because AKA Foods’ insights are based on intensive data analysis, the company required an infrastructural solution that could provide effective storage, management solutions, and AI modeling for extremely large quantities of data. AKA Foods chose Google Cloud for their data storage and management needs and Vertex AI for their modeling.
“Google Cloud enables us to handle 50 times more data with distributed, autoscaling data storage, giving us near-zero extraction times, regardless of data size. This speed is critical for accelerating our customers’ development timelines. Google Cloud is a true enabler, giving our clients access to innovation they need to thrive,” says David Sack, Co-Founder and COO at AKA Foods.
“With Vertex AI and Google Cloud, we achieve effective digital prototyping for food products. We can dramatically improve the timeframe for prototyping, reducing the process from years down to just a few days,” Sack adds. “This means our customers can go to market quicker, boosting their bottom lines, reducing their development costs, and increasing the accessibility of sustainable food products to the public.”
Data expertise for critical insights and success
AKA Foods leverages deep data analysis and AI-powered insights to help their customers tackle their development challenges. The company utilizes detailed digital modeling that serves as an effective digital prototype for sustainable food products. These prototypes are often used for analyzing potential adjustments to recipes and product composition, as part of the development and refinement process.
Prototypes created by AKA Foods guide clients in making changes according to critical parameters, including the properties of ingredients currently in their products. They also help clients understand how to adhere to sensory concerns, such as visual appearance, texture, and taste. These data-powered prototypes also provide important insights regarding cost, legal regulation, and nutrition.
Vertex AI offers us a versatile range of managed and open-source models for seamless embedding and serving, eliminating boilerplate and taking care of scaling and security for us. Paired with Google Cloud's data tools, Vertex AI enables our context-powered agentic solutions and helps us drive our vision forward.
Shahar Rosentraub
Director of Product, AKA Foods
Google Cloud gives AKA Foods the best of both worlds when it comes to data modeling, analysis, and storage, thanks to its open approach toward collaboration with other frameworks. AKA Foods enjoys easy scalability for modeling enabled by Vertex AI, while also maintaining the ability to build its own independent orchestrations.
“Vertex AI offers us a versatile range of managed and open-source models for seamless embedding and serving, eliminating boilerplate and taking care of scaling and security for us. Paired with Google Cloud's data tools, Vertex AI enables our context-powered agentic solutions and helps us drive our vision forward,” says Shahar Rosentraub, Director of Product, AKA Foods.
“The collaborative nature of Google Cloud is a huge advantage for us. We can build modular VPCs for certain customers and also use Vertex AI’s models. Because we leverage multiple data types, formats, and inputs, including external and internal data, along with structure and unstructured data, Google Cloud and Vertex AI provide us with a single source of truth to align complex databases and APIs,” Rosentraub adds.
Personalized support driving growth and expansion
Our Google Cloud account manager is incredibly proactive, giving us agile, startup-like service, but coupled with the benefits of working with a tech giant. They’ve supported us in everything from tech to fundraising, driving our growth. Google Cloud’s commitment to us is exponential—they genuinely have our back.
David Sack
Co-Founder and COO, AKA Foods
AKA Foods considers Google Cloud to be a true business ally, providing the logistical and technical support needed for the company to expand their services to a wider range of clients and continue growing their market share.
Switching from another cloud provider to Google Cloud not only enabled AKA Foods to strengthen their data-based offerings, but also provided them with major savings on operating costs when onboarding to new customers.
“Our Google Cloud account manager is incredibly proactive, giving us agile, startup-like service, but coupled with the benefits of working with a tech giant. They’ve supported us in everything from tech to fundraising, driving our growth. Google Cloud’s commitment to us is exponential—they genuinely have our back,” says Sack.
“Transitioning to Google Cloud meant we reduced our onboarding costs for new clients by 90%, fueling our continued growth and expansion. Working with them also means that we have much of our needs around secure access for our clients already built-in, reducing costs and manpower hours around data security,” he adds.
Sack explains that by his estimates, some 80% of food labs still rely on spreadsheets and other non-data based modeling for their development and analysis processes.
By equipping food development professionals with new data syntax language for food development and advanced digital tools to enhance their work, AKA Foods is helping accelerate the path to rapidly developed, nutritious, and affordable sustainable food products.
By providing an agile, affordable, and impactful all-in-one platform empowering food developers, AKA Foods is ushering in a new era of sustainable food widely accessible to consumers.
AKA Foods offers an AI-powered food rapid prototyping platform, leveraging Google Cloud to deliver data-driven insights for the Consumer Packaged Goods and food innovation industries. The platform actively incorporates sensory evaluation within its feedback loop, enabling manufacturers to reduce development time by rapidly prototyping the recipe formulation and production processes.
Industry: Technology
Location: Israel
Products: Vertex AI
