Accelerated AI model deployment from two weeks to 2-3 days using Vertex AI, enabling faster delivery of new marketing insights to clients
Efficiently manages 400-600M daily travel events with BigQuery, providing clients with near real-time data for campaign optimization
BigQuery and Vertex AI enabled quick adaptation to industry changes and tech ecosystem evolution
The combination of BigQuery, Google Cloud Storage, and Cloud SQL delivered actionable insights for Adara’s airline, hotel, and DMO customers
The new way to process and analyze travel data
Adara began using Google Cloud soon after its inception, selecting the platform due to its expertise in handling large amounts of data. The company utilizes Google Cloud Storage to ingest massive volumes of data from various partners and their internal systems.
This data then undergoes validation, transformation, and cleaning before being moved into BigQuery, which serves as their core data warehouse. This efficient pipeline allows Adara to organize and process hundreds of millions of daily events for real-time actionable insights for customers like airlines and hotels.
The volume of data we process in the league of big data, and Google Cloud provides one of the best ecosystems to manage it with scale.
Hari Palappetty
Head of Engineering, Adara
Why Google Cloud?
Adara initiated its digital transformation with Google Cloud due to the platform’s foundational strength in big data, which aligned perfectly with the company’s high-volume data processing requirements.
The seamless evolution of Google Cloud's infrastructure, particularly BigQuery's scalability and the advent of Vertex AI, enabled Adara to rapidly integrate new technologies. This agility and Google Cloud’s comprehensive suite of services made it the ideal platform to expand and accelerate the company’s AdTech offerings.
Utilizing Google Cloud provides a consistent, high-performance operational environment that is crucial for team productivity and the successful execution of our strategic initiatives.
Hari Palappetty
Head of Engineering, Adara
Adara, now a part of RateGain, is a data intelligence company that provides customer and travel intent data to businesses across various sectors, including travel, tourism, and ecommerce, to enhance marketing ROI and customer experiences.
Industry: Travel & Hospitality
Location: India
Products: BigQuery, Google Cloud Storage, Vertex AI, Cloud SQL, Compute Engine, Firebase, Google Cloud Load Balancing
