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Innovate faster with Vertex AI

Build and scale applications with 150+ foundation models and an open and integrated platform alongside enterprise ready data governance, privacy, and safety.

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Businesses are using generative AI to scale, secure, create, and more.

Succeed with the best of Google’s AI

Stay at the forefront of AI-led innovation with models and tools powered by research from Google.

Get started and scale faster with foundation models on an open, integrated AI portfolio.

Build with infrastructure that is optimized for the scalability and cost effectiveness required for generative AI.

The Vertex AI portfolio

Category	Capabilities	highlights
Generative AI models	Discover Gemini and other models Choose from Google's opinionated take on the world's best models across first-party, third-party, and open-source models. Our curated set of 150+ available models are best in class for their category, helping customers access highest performing foundation models that are best-suited for their business needs.	Multiple modalities to match every use case Multiple model sizes to match cost and efficacy needs Domain-specific models for specialized industries Enterprise ready with safety, security, and responsibility
Generative AI models	Data protection and sovereignty Customers remain in control of their data, and Google never uses customer data to train our models. Safety features and tools help ensure models don't output inappropriate content to users.	Built-in data governance and privacy controls Safety filters and content moderation Digital watermarking: Verify AI images
AI platform	Customize models with tuning Customize model behavior with specific domain or company expertise, using a robust set of tuning tools to augment training knowledge and even adjust model weights when required.	Prompt design: Tune with simple text prompts Adapter tuning, including Low Rank Adaptation (LoRA) Reinforcement learning from human feedback (RLHF)
	Enable models to take action Vertex AI Extensions let developers link models to external APIs for transactions and other actions, retrieve data from outside sources, or call functions in codebases.	Extensions to third-party applications or data sources Improve model responses with functional calling
	Keep model responses fresh and factual Improve the accuracy and relevance of model answers using your enterprise’s own data, and using citations to understand the source of its responses. Build custom retrieval-augmented generation (RAG) solutions with your choice of vector database and high quality embeddings.	Grounding on structured and unstructured data Custom and fully managed RAG solutions High quality embeddings models Choice of vector database: Vertex AI Vector Search or third-party integrations
	Build and deploy models Vertex AI training and prediction help you reduce training time and deploy models to production easily with your choice of open source frameworks and optimized AI infrastructure.	Integrated support for PyTorch, TensorFlow, scikit-learn, XGBoost Easily deploy models for online or batch predictions Choose TPUs, GPUs, or CPUs for high performance training and low cost inference
	Evaluate and manage models with MLOps Purpose-built tools help data scientists and ML engineers automate, standardize, and manage ML projects. Generative AI specific capabilities, including model evaluation techniques like automatic side-by-side, large model reusable pipeline components, and distillation fulfill the needs of large models.	Serve, share, and reuse ML features with Feature Store Identify the best model for a use case with Vertex AI evaluation Monitor models for input skew and drift Distillation: Large model quality for the cost of a medium or small model
	Simplify data and AI workflows Vertex AI Notebooks provide a unified interface for data analysis and AI development to kickstart AI-powered projects across various tasks and modalities. Choose from Colab Enterprise or Vertex AI Workbench, with access to every capability in Vertex AI Platform.	Natively analyze your data Build and train models 5x faster, compared to traditional notebooks Scale up model development with simple connectivity to Vertex AI services
Vertex AI Agent Builder	Build generative AI agents Vertex AI Agent Builder enables developers to easily build and deploy enterprise-ready generative AI experiences. It provides the convenience of a no code agent builder console alongside powerful grounding, orchestration, and customization capabilities. With Vertex AI Agent Builder developers can quickly create a range of generative AI agents and applications grounded in Google Search or their organization’s data.	Use a single platform for varying development needs—from simple to advanced Create personalized multi-modal and multi-turn experiences Enable transactions and connect data across your applications Ground responses in enterprise data and maintain full control
AI solutions	Contact Center AI Transform your contact center with AI technology. Increase operational efficiency and personalized customer care from the first “Hello.”	Free human agents to focus on more difficult and specialized calls Enable natural interactions with virtual agents Empower your teams with actionable insights
	Document AI Improve your operational efficiency by bringing AI-powered document understanding to unstructured data workflows across a variety of document formats.	Use generative AI to easily extract data, search, and summarize documents Manage the entire unstructured document lifecycle in one unified solution
	Anti Money Laundering AI Detect suspicious, potential money laundering activity faster and more precisely with AI.	Generate ML-powered risk scores Pinpoint the highest weighted risks Make explaining risk scores easier
	Discovery AI Power your ecommerce with Google-quality search, browse, and recommendations, helping to increase conversions and reduce search abandonment.	Reduce search abandonment by leveraging Google-quality search capabilities Enable search for products with an image Improve conversion and order value by personalizing the shopping experience

The Vertex AI portfolio

Generative AI models

Discover Gemini and other models

Choose from Google's opinionated take on the world's best models across first-party, third-party, and open-source models. Our curated set of 150+ available models are best in class for their category, helping customers access highest performing foundation models that are best-suited for their business needs.

Multiple modalities to match every use case
Multiple model sizes to match cost and efficacy needs
Domain-specific models for specialized industries
Enterprise ready with safety, security, and responsibility

AI platform

Customize models with tuning

Customize model behavior with specific domain or company expertise, using a robust set of tuning tools to augment training knowledge and even adjust model weights when required.

Prompt design: Tune with simple text prompts
Adapter tuning, including Low Rank Adaptation (LoRA)
Reinforcement learning from human feedback (RLHF)

Vertex AI Agent Builder

Build generative AI agents

Vertex AI Agent Builder enables developers to easily build and deploy enterprise-ready generative AI experiences. It provides the convenience of a no code agent builder console alongside powerful grounding, orchestration, and customization capabilities. With Vertex AI Agent Builder developers can quickly create a range of generative AI agents and applications grounded in Google Search or their organization’s data.

Use a single platform for varying development needs—from simple to advanced
Create personalized multi-modal and multi-turn experiences
Enable transactions and connect data across your applications
Ground responses in enterprise data and maintain full control

AI solutions

Contact Center AI

Transform your contact center with AI technology. Increase operational efficiency and personalized customer care from the first “Hello.”

Free human agents to focus on more difficult and specialized calls
Enable natural interactions with virtual agents
Empower your teams with actionable insights

Enterprise-ready generative AI

Accelerate the path to production with AI that adheres to data privacy, security, and responsible AI practices.

Data ownership

With Google Cloud, your data is your data. Input prompts, model outputs, and training data are all intellectual property (IP) belonging to you — and only you.

Data control

Retain full control over data, code, and IP with built-in features to address key concerns, such as IP protection, security and compliance, safety and responsibility, and reliability. These include specific security and compliance controls for generative AI.

Shared fate

We offer generative AI indemnification for training data and generated output. If you are challenged on copyright grounds for training data or generated output, we will assume responsibility for the potential legal risks involved.

Responsible AI practices

Google is guided by our AI principles. We extend this governance to customers by offering a comprehensive suite of responsible generative AI tools for model evaluation, bias evaluation, content moderation, recitation checks, and more.

Customers innovating with generative AI

See how our customers are implementing generative AI to transform their businesses.

News

Priceline rolls out new gen AI-powered tools to enhance trip planning and improve employee productivity

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News

UKG will leverage generative AI to transform employee experiences

5-min read

Blog post

How Vodafone built a scalable unified ML platform on Vertex AI

5-min read

News

GE Appliances helps consumers create personalized recipes from the food in their kitchen

5-min read

See all customers

The accuracy of Google Cloud's generative AI solution and practicality of the Vertex AI Platform gives us the confidence we needed to implement this cutting-edge technology into the heart of our business and achieve our long-term goal of a zero-minute response time.

Abdol Moabery, CEO of GA Telesis

Learn more

An open and innovative AI partner ecosystem

At Google Cloud, we believe the future of AI will be open. Our broad ecosystem of partners provides you choice while maximizing opportunities for innovation.