Startups will be matched with the tier and benefits that best suit their stage. Startups eligible* for Start tier must:
$2,000 in Google Cloud credits1 | Free tier AI Studio access | 12 months of free Google Workspace Business Plus2 |
Program credits cover proprietary Google models3 | $200 in Google Skills credits | Exclusive partner offers and perks |
$2,000 in Google Cloud credits1
Free tier AI Studio access
12 months of free Google Workspace Business Plus2
Program credits cover proprietary Google models3
$200 in Google Skills credits
Exclusive partner offers and perks

As generative media advances, so too do the opportunities for startups. Leaders are seizing the moment by building intelligent, context-aware workflows that embed generative media to deliver high-quality content at scale. This generative media blueprint provides the framework to launch quickly using Google DeepMind models, orchestration tools, and cloud infrastructure.

The ‘Future of AI: Perspectives on generative media for startups’ report features leading voices in AI including top founders, investors and Googlers. Hear their perspectives on the most critical generative AI innovations, media trends, opportunities, and challenges that startup leaders should consider when building and scaling in 2026.


* Acceptance into this program is at the discretion of Google Cloud. We are unable to accept companies that have IPO’d or been acquired, educational institutions, government entities, nonprofits, personal blogs or content, dev shops, consultancies or agencies, cryptocurrency mining companies, or a company distributing tokens contrary to regulatory guidance in its jurisdiction.
**Excluding service agencies, consultancies, and traditional small businesses.
***Qualifying investment types include equity investment vehicles that support startup growth from institutional investors and venture capital firms. Simple Agreement for Future Equity (SAFE) agreements are eligible. To support the Web3 community, we accept verifiable token raises and blockchain foundation grants. Funding through private equity, government innovation grants, prize funding, crowdfunding, angel, and friends and family funding will not qualify a startup for scale but will be evaluated for other program tiers.
Google for Startups, in partnership with DeepMind and Google Cloud, presents the Gemini Startup Forum. A curated gathering for seed to Series A founders to connect in person with experts from Google AI and explore what is possible at the frontier of AI.