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Marketing analytics solutions

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Benefits

How marketing data can help grow your business

Understand the customer journey

Easily integrate marketing data in order to measure and better understand the various ways customers interact with your business, from ad campaigns and loyalty programs to visiting your website and app.

Predict marketing and business outcomes

Use Google Cloud’s powerful machine learning to get a clearer picture of how customers will engage with your business and forecast the impact of your decisions, including how you invest marketing resources.

Personalize campaigns and customer experiences

Create more engaging, personalized experiences that increase loyalty and drive revenue by better segmenting your customers, generating custom audiences, and tailoring content at scale.

Customers

Partners

Google Cloud Marketing Analytics Specialized Partners

Documentation

Additional marketing analytics resources

Google Cloud Basics
Using ML on Compute Engine to make product recommendations

You can use Google Cloud to build a scalable, efficient, and effective service for delivering relevant product recommendations to users in an online store.

Whitepaper
Predicting customer lifetime value with AI Platform

First part of a four-part series that discusses how you can predict customer lifetime value by using AI Platform on Google Cloud.

Whitepaper
Creative analysis at scale with Google Cloud and ML

This article explores how to take advantage of cloud technology in order to tailor your advertising efforts accordingly.

Whitepaper
Building a recommendation system in TensorFlow

Overview for a multi-part tutorial series that shows you how to implement a recommendation system with TensorFlow and AI Platform in Google Cloud.

Tutorial
Start learning with free hands-on labs

Online, self-paced labs give you hands-on practice with Google Cloud technologies in a live environment.

Best Practice
Deliver great experiences with Google Cloud and Ads products

Brands are using Google Ads and Cloud products together to deliver better campaigns and customer experiences.