What will you take on?

If the potential of data and AI are top of your list, you’re not alone.

In a new series, industry leaders share insights on the opportunities they see, the challenges to overcome, and how to drive business value. In this episode, Catherine Jestin, Executive Vice President Digital of Airbus, discusses delivering AI across a global business.

For more about smart data & AI, read on. You can also see expert insights into digital sovereignty, cyber security, and building sustainable resilience into your organisation.

Smart Data & AI video
Smart Data & AI

Reinventing media with AI

Data has fuelled advertising and media for decades. Now AI is here, what’s next?

We challenged Sir Martin Sorrell, CEO of X, to take on The Pack, three rounds of tricky questions all about AI. He reveals how it's not just refuelling his sector, it's reinventing it.

Your data will make the real difference

Adding your organisation’s data to AI will drive business value in two critical ways. Firstly, it will ground your AI models in reality, preventing outputs that are neither useful nor reliable. Second, it will enable you to create AI experiences that are unique for you and your customers. That means that a platform for AI needs to be a platform for data and AI.

First thing’s first: model or platform?

So much of the AI conversation today is about models or use cases, but they will evolve. “Which platform?” is often a better place to start.

With the right platform, you can react quickly to these shifts, driving measurable business value in the long term.

First thing’s first: model or platform?
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This is the new way to cloud

This is the new way to cloud.

Google Cloud: the platform for lasting business value from data and AI.

AI that’s as responsible as you

We believe in responsible AI, guided by these principles. We offer tools for model evaluation, bias detection, content moderation, and more, plus research and best practices for responsible AI development.

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Infrastructure specially created for AI (just ask the unicorns)

90% of Gen AI Unicorns and many of the world’s largest enterprises use Google Cloud. Our AI Hypercomputer delivers the scalability, performance, and cost-effectiveness needed to train state-of-the-art models, with access to various TPUs, GPUs, and developer tools that accelerate AI agent development.

Leading global companies use Google Cloud

Our customers combine the right platform with a strategy for identifying, building and scaling use cases for their industry.

Read about 321 real-world gen AI use cases

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