Generative AI in digital commerce
Gen AI can help create personalized experiences throughout the buyer journey. Here are 7 steps you can implement, today.
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Revolutionize your customer journey with gen AI-powered commerce.
Today’s consumers expect personalized and seamless omnichannel experiences. At the same time, rising economic pressures demand more agility from retailers. Gen AI can improve both customer experience and make operations more efficient.
For employees, gen AI can help with routine tasks like catalog updates and content enrichment – expediting operations and helping associates become more productive. And for consumers, gen AI creates engaging experiences with enhanced browsing, personalized recommendations, and unified omnichannel shopping.
Download this guide to discover the tangible impact of gen AI in digital commerce and discover steps on how to:
- Improve digital marketing effectiveness
- Create more robust and intuitive product pages
- Automate digital merchandising with better product data
- Serve customers with the right digital channels
- Help customers with AI-based virtual agents
- Create engaging, personalized shopping experiences
1McKinsey. (2023). What is personalization?
