Execute world-class experimentation programs at scale
Optimizely’s Experimentation solutions and Google Cloud’s trusted and secure platform empower marketers to unlock their digital potential, create exceptional customer experiences, and deliver strong business results.
With the leading experimentation provider for enterprise companies, coupled with Google Cloud’s trusted, secure infrastructure and capabilities in AI, ML and analytics, this first-of-its-kind collaboration will revolutionize how digital marketing practitioners leverage actionable insights to seamlessly deliver more personalized brand interactions and the best possible customer experiences.
According to Forrester’s latest Total Economic Impact report, brands who partner with Optimizely see up to 370% return on investment in as little as 3 years - it is no wonder why the best brands in the world trust Optimizely. In this video, learn from Jesper Broberg, VP of Emerging Markets at Optimizely, how digital teams can drive business growth by creating exceptional customer experiences across all channels and devices.
We saw a significant uplift, about 200% in user engagement and click-through for The Bold and The Beautiful. The improvements we’ve made in terms of the user experience and journey have certainly made it easier for our audience to spend more time watching our content.
— Jason Tippins, Senior Product Manager: Data, Personalisation, and Experimentation, Network 10