Forrester Consulting conducted a Google-commissioned Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) organizations may realize by deploying BigQuery and Looker. 

Forrester found that prior to using BigQuery and Looker, customers struggled with high technical burdens on data teams, lack of easy access to insights, slow response times on queries resulting in an inability to scale analytics as needed, and data chaos stemming from a lack of common language and trust in their data tools. These challenges impacted efficiency as well as the business value organizations could create from their data.

The study found that, for a composite organization based on interviewed customers, switching to BigQuery and Looker yielded the following results over three years: 

"[End users] feel like they own their data and data is integrated with the decisions and what they are doing daily. That is just as powerful as the time savings that goes with it."

- Senior analytics engineer, Sports industry