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Companies must continually improve customer experience, but without unified data solutions that are easy to use, they cannot access the necessary insights to accomplish this goal. The resulting bottleneck of data requests to internal teams can delay companies’ progress toward enhancing customer experience. In this ebook, you will learn how real-world Looker customers from a variety of industries deliver better customer experiences through actionable insights.

Key takeaways:

  • Non-intuitive and unwieldy data tools thwart customer experience improvements.

  • User experience challenges can diminish business productivity.

  • When companies solve data usability problems created by old tools, they can get information out to internal teams more quickly.

  • Customers use Looker to improve customer experience by giving them embedded analytics that provide faster, detailed insights.

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