The 2025 IDC MarketScape study evaluates the five largest global hyperscalers and their FinOps cloud cost optimization platforms, analyzing key features, capabilities, and strategies.

"This study evaluated the five global hyperscalers and their FinOps cloud cost optimization capabilities, assessing several dimensions within strategy and product capabilities. A strength of Google Cloud FinOps is its integration with Gemini, helping customers mature, automate, and accelerate cost optimization. This is in addition to the thought leadership Google has been demonstrating with its product strategy and driving industry support for open standards."

- Jevin Jensen, IDC Research Vice President and triple-certified FinOps practitioner and engineer

Request the excerpt to learn more about why Google is a Leader.

^{“IDC MarketScape: Worldwide FinOps Cloud Costs Optimization Hyperscalers 2025 Vendor Assessment” by Jevin Jensen, July 2025, IDC #US53679825}

^{IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.}