AI, Your Way: DACH Blueprint

A cross-functional perspective on how AI drives efficiency and growth across the retail value chain.

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Across industries in the DACH region, organizations are moving quickly from AI experimentation to real business impact.

AI, Your Way: DACH Blueprint brings together the most relevant insights, trends, and real-world examples shaping how enterprises are adopting generative AI today. Based on extensive research and customer experiences, the report highlights where AI is already delivering value – and what it takes to scale it responsibly.

Inside, you’ll discover how leading organizations are using AI to improve productivity, accelerate decision-making, and unlock measurable outcomes across functions – while addressing critical requirements around security, governance, and compliance.

Use the insights in this blueprint to benchmark your own AI journey, identify practical next steps, and understand how to move from pilots to production with confidence.

Key themes include:

How organizations across DACH are operationalizing AI at scale
Where AI is driving measurable productivity and efficiency gains
What successful teams do differently when moving from experimentation to impact
How to build trusted, secure AI foundations aligned with regulatory expectations