Customer Friendly Principles

We go the extra mile to ensure that our pricing saves you time and optimizes your spend.

Lower prices
Google Cloud Platform is 60% less expensive for compute than other clouds for many workloads, with $0 paid upfront. Google Compute Engine has even dropped prices 3 times in 3 years. For a 1-year and 3-year estimate of the trade-offs of upfront fees click here.

We had no idea how successful Philips Hue would be, so it needed to scale rapidly without a lot of upfront costs.

George Yianni, Head of Technology, Philips Lighting
Pay-as-you-go
Google Cloud Platform takes pay-as-you-go pricing to the extreme, with industry leading innovations like per-second billing and automatic discounts with sustained usage. Custom Machine Types can save you up to 50% by matching the machine you want for your workload, eliminating over-provisioning to fit a vendor’s rate card. Other providers force you to pay by the hour for a job you only run for minutes or force you to buy 32 GB when you only need 20 GB, which adds unnecessary costs to your bill. Pay-as-you-go pricing amounts to real savings.
No termination fees
The second you turn off services is the second you stop paying for that service.1 Unlike traditional hosting solutions, we don’t rely on long-term contracts to keep our customers. Customers have many reasons to continue to use GCP including our competitive pricing, automatic usage discounts, best-in-class performance, innovative solutions, and strong security principles and practices. We’re confident that we can earn your business without prepaid lock-in.
1 Excludes flat-rate BigQuery. Support fees are prorated to the day of cancellation.

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