Better Pricing Through Innovation

Sustained use discounts
Sustained Use Discounts for Google Compute Engine automatically lower the price of your virtual machines (VMs) when you use them to run sustained workloads. Earn up to a 30% discount for instances that run for an entire month. Compute Engine automatically discounts instances running more than 25% of the days in a month. Customers receive on average a 24% discount.

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Per second billing
On Google Cloud Platform, you pay per-second giving you a true pay-only-for-what-you-use pricing model. For example, if you are building a microservice, or just running a few resource tests, you pay only for the time you use thanks to GCP's micro-second precision billing.
Custom machine types
Custom Machine Types lets you easily create a machine type customized to your needs with discount implications up to 50% off. Create a machine type with as little as 1 vCPU and up to 64 vCPUs, or any even number of vCPUs in between. Memory can be configured up to 6.5 GB of RAM per vCPU.

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Rightsizing recommendations
Rightsizing recommendations analyzes performance of your instances and recommends the optimal number of cores and memory based on the instance's usage over time. For instances which are too large that means monthly savings. For instances that are too small that means better, more stable performance. Recommendations may be applied with a single click. On average, rightsizing saves customers 15% per instance.

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Now we can autoscale when user patterns spike, which has saved 40 percent in costs.

John Song, Senior Director of Engineering, HTC
Coldline
Coldline storage lets you archive at the cost of tape at the speed of disk, with the same API as regular storage so it’s easy to archive data without changing the applications that access it. No more waiting for hours to get to data. Coldline is as fast as our premium tier of storage.

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Preemptible VM instances
If your applications are fault-tolerant and can withstand possible instance interruptions, then preemptible instances can reduce your Compute Engine costs significantly. Preemptible VM instances have a set price, not a market price, making them easier to budget for.

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1 Excludes flat-rate BigQuery. Support fees are prorated to the day of cancellation.

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