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Google Cloud Marketplace vendors can send you private offers that let you pay a custom
or discounted price for the products that they offer through
Cloud Marketplace. For an overview of private offers, visit
Discover Private Offers.
You can only accept a private offer once. To update an offer, the vendor must
send you a new offer to replace the active one.
Before you begin
Verify the Cloud Billing account that the Cloud Marketplace vendor
used for the private offer.
For the Cloud Billing account listed in the offer, you must have the
following Identity and Access Management (IAM) role(s):
If you don't have the correct role(s), request access from a Billing
Administrator or Organization Administrator. For information and steps on
granting roles, see Access control.
Accept a private offer
To receive a private offer, the vendor sends you a link. The
link opens an offer page in the Google Cloud console, similar to the following
example:
To view and accept a private offer, complete the following steps based on the
type of product that you're purchasing:
Software as a service (SaaS)
Click and open the link that the vendor sent you.
Verify the details of the offer, such as the pricing details and contract
duration. If this offer replaces an active offer, or if you're using this
offer after purchasing the product at list price, review the new offer and
previous purchase details. Click Next.
In the Settings section of the offer, confirm the Cloud Billing
account that you want to charge for the offer.
Optionally, select the checkbox if you want the offer to automatically
renew at the end of the contract term. Auto-renew is only available if the
vendor configures it. You can also update your auto-renew preferences at
any time from the
Your orders page.
Click Next.
In the Review and subscribe section, review the final details,
including the plan policy. To acknowledge the additional requirements,
select the checkboxes.
Click Subscribe. A window appears to confirm your subscription.
In the confirmation window, click View orders to see the order status
for all of your private offers, or click Go to Marketplace to browse
Cloud Marketplace.
Depending on the product, you might need to activate your
subscription directly with the vendor.
After you subscribe, the vendor is prompted to accept the offer.
The offer pricing takes effect on the contract start date, as outlined in the
offer.
VM
Click and open the link that the vendor sent you.
Verify the details of the offer, such as the pricing details and contract
duration. If this offer replaces an active offer, or if you're using this
offer after purchasing the product at list price, review the new offer and
previous purchase details. Click Next.
In the Settings section of the offer, confirm the Cloud Billing account
that will be charged for the offer.
Optionally, select the checkbox if you want the offer to automatically renew at the
end of the contract term. Auto-renew is only available if the vendor
configures it. You can also update your auto-renew preferences later on
the Your orders page.
Click Next.
In the Review and subscribe section, review the final details, including
the plan policy. Select the checkboxes to acknowledge the additional requirements.
Click Subscribe. A window appears to confirm your subscription.
In the confirmation window, click View orders to see the order status
for all of your private offers, or click Go to product page to deploy
or configure your product.
Kubernetes
Click and open the link that the vendor sent you.
Verify the details of the offer, such as the pricing details and contract
duration. If this offer replaces an active offer, or if you're using this
offer after purchasing the product at list price, review the new offer and
previous purchase details.
Confirm the Cloud Billing account that will be charged for the offer.
Optionally, select the checkbox if you want the offer to automatically renew at the
end of the contract term. Auto-renew is only available if the vendor
configures it. You can also update your auto-renew preferences later on
the Your orders page.
Review the final details, including the plan policy. To acknowledge the
additional requirements, select the checkboxes.
Click Accept. A window appears to confirm your subscription.
In the confirmation window, click View orders to see the order status
for all of your private offers, or click Go to product page to deploy
or configure your product.
It might take a few minutes before your order is active. The offer pricing takes
effect on the contract start date, as outlined in the offer.
Accept an offer with auto-renew
If the vendor has configured auto-renew, you can enable the private offer to
automatically renew at the end of the contract. If you turn on auto-renew, the
renewed offer uses the same contract duration as the current offer. For offers that
charge based on your usage, the renewed offer might include changes in usage
metric pricing if the vendor has updated their public pricing plan. Otherwise,
the renewed offer has the same pricing as the current offer.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[],[],null,["# Accept a private offer from a vendor\n\nGoogle Cloud Marketplace vendors can send you private offers that let you pay a custom\nor discounted price for the products that they offer through\nCloud Marketplace. For an overview of private offers, visit\n[Discover Private Offers](/marketplace/docs/offers/discover-private-offers).\n| **Note:** For virtual machine (VM) and Kubernetes products, infrastructure costs aren't included in the private offer discounts.\n\nYou can only accept a private offer once. To update an offer, the vendor must\nsend you a new offer to replace the active one.\n\nBefore you begin\n----------------\n\n- Verify the Cloud Billing account that the Cloud Marketplace vendor\n used for the private offer.\n\n- For the Cloud Billing account listed in the offer, you must have the\n following Identity and Access Management (IAM) role(s):\n\n - [Billing Account Administrator](/billing/docs/how-to/billing-access#overview-of-cloud-billing-roles-in-cloud-iam)\n (`roles/billing.admin`) *OR*\n\n - [Billing Account User](/billing/docs/how-to/billing-access#overview-of-cloud-billing-roles-in-cloud-iam)\n (`roles/billing.user`) *AND*\n [Consumer Procurement Order Administrator](/marketplace/docs/access-control#roles-permissions)\n (`roles/consumerprocurement.orderAdmin`)\n\n If you don't have the correct role(s), request access from a Billing\n Administrator or Organization Administrator. For information and steps on\n granting roles, see [Access control](/marketplace/docs/access-control).\n\nAccept a private offer\n----------------------\n\nTo receive a private offer, the vendor sends you a link. The\nlink opens an offer page in the Google Cloud console, similar to the following\nexample:\n\nTo view and accept a private offer, complete the following steps based on the\ntype of product that you're purchasing: \n\n### Software as a service (SaaS)\n\n1. Click and open the link that the vendor sent you.\n\n | **Note:** If you receive an error when opening the offer, you don't have the correct access to the associated Cloud Billing account. To view and purchase the offer, you must have the Billing Administrator (`roles/billing.admin`) role *OR* both the Billing User (`roles/billing.user`) role *AND* the Consumer Procurement Order Administrator (`roles/consumerprocurement.orderAdmin`) role.\n2. Verify the details of the offer, such as the pricing details and contract\n duration. If this offer replaces an active offer, or if you're using this\n offer after purchasing the product at list price, review the new offer and\n previous purchase details. Click **Next**.\n\n3. In the **Settings** section of the offer, confirm the Cloud Billing\n account that you want to charge for the offer.\n\n4. Optionally, select the checkbox if you want the offer to automatically\n renew at the end of the contract term. Auto-renew is only available if the\n vendor configures it. You can also update your auto-renew preferences at\n any time from the\n [**Your orders** page](/marketplace/docs/manage-accepted-offer).\n\n5. Click **Next**.\n\n6. In the **Review and subscribe** section, review the final details,\n including the plan policy. To acknowledge the additional requirements,\n select the checkboxes.\n\n7. Click **Subscribe**. A window appears to confirm your subscription.\n\n8. In the confirmation window, click **View orders** to see the order status\n for all of your private offers, or click **Go to Marketplace** to browse\n Cloud Marketplace.\n\n9. Depending on the product, you might need to activate your\n subscription directly with the vendor.\n\nAfter you subscribe, the vendor is prompted to accept the offer.\nThe offer pricing takes effect on the contract start date, as outlined in the\noffer.\n\n### VM\n\n1. Click and open the link that the vendor sent you.\n\n | **Note:** If you receive an error when opening the offer, you don't have the correct access to the associated Cloud Billing account. To view and purchase the offer, you must have the Billing Administrator (`roles/billing.admin`) role *OR* both the Billing User (`roles/billing.user`) role *AND* Consumer Procurement Order Administrator (`roles/consumerprocurement.orderAdmin`) role.\n2. Verify the details of the offer, such as the pricing details and contract\n duration. If this offer replaces an active offer, or if you're using this\n offer after purchasing the product at list price, review the new offer and\n previous purchase details. Click **Next**.\n\n3. In the **Settings** section of the offer, confirm the Cloud Billing account\n that will be charged for the offer.\n\n4. Optionally, select the checkbox if you want the offer to automatically renew at the\n end of the contract term. Auto-renew is only available if the vendor\n configures it. You can also update your auto-renew preferences later on\n the [**Your orders**](/marketplace/docs/manage-accepted-offer) page.\n\n5. Click **Next**.\n\n6. In the **Review and subscribe** section, review the final details, including\n the plan policy. Select the checkboxes to acknowledge the additional requirements.\n\n7. Click **Subscribe**. A window appears to confirm your subscription.\n\n8. In the confirmation window, click **View orders** to see the order status\n for all of your private offers, or click **Go to product page** to deploy\n or configure your product.\n\n### Kubernetes\n\n1. Click and open the link that the vendor sent you.\n\n | **Note:** If you receive an error when opening the offer, you don't have the correct access to the associated Cloud Billing account. To view and purchase the offer, you must have the Billing Administrator (`roles/billing.admin`) role *OR* both the Billing User (`roles/billing.user`) role *AND* Consumer Procurement Order Administrator (`roles/consumerprocurement.orderAdmin`) role.\n2. Verify the details of the offer, such as the pricing details and contract\n duration. If this offer replaces an active offer, or if you're using this\n offer after purchasing the product at list price, review the new offer and\n previous purchase details.\n\n3. Confirm the Cloud Billing account that will be charged for the offer.\n\n4. Optionally, select the checkbox if you want the offer to automatically renew at the\n end of the contract term. Auto-renew is only available if the vendor\n configures it. You can also update your auto-renew preferences later on\n the [**Your orders**](/marketplace/docs/manage-accepted-offer) page.\n\n5. Review the final details, including the plan policy. To acknowledge the\n additional requirements, select the checkboxes.\n\n6. Click **Accept**. A window appears to confirm your subscription.\n\n7. In the confirmation window, click **View orders** to see the order status\n for all of your private offers, or click **Go to product page** to deploy\n or configure your product.\n\nIt might take a few minutes before your order is active. The offer pricing takes\neffect on the contract start date, as outlined in the offer.\n\nAccept an offer with auto-renew\n-------------------------------\n\nIf the vendor has configured auto-renew, you can enable the private offer to\nautomatically renew at the end of the contract. If you turn on auto-renew, the\nrenewed offer uses the same contract duration as the current offer. For offers that\ncharge based on your usage, the renewed offer might include changes in usage\nmetric pricing if the vendor has updated their public pricing plan. Otherwise,\nthe renewed offer has the same pricing as the current offer.\n\nTo turn on or turn off auto-renew, see\n[Manage your accepted offers](/marketplace/docs/manage-accepted-offer)."]]