Transaction models

Google Cloud Marketplace currently supports the following two transaction models:

  • The agency model: Under the agency model, Google acts as an agent for the vendor who's offering the product through Cloud Marketplace. Google facilitates and processes the transaction, but the vendor of the product is the Merchant of Record for the transaction.

  • The Merchant of Record model: Under the Merchant of Record model, Google acts as the Merchant of Record for the transaction. This means that Google sells the product to you directly.

If you make a transaction through Cloud Marketplace that meets the requirements of the agency model (described below on this page), Cloud Marketplace uses the agency model for that transaction. Otherwise, Cloud Marketplace uses the Merchant of Record model for that transaction.

When you make a transaction through Cloud Marketplace, Cloud Marketplace notifies you during the purchasing process that it is using either the agency model or the Merchant of Record model for that transaction.

Requirements to transact through the agency model

For a transaction to occur through the agency model, the following requirements must be met:

  • Both you and the vendor who's offering the product must be located in a region that Cloud Marketplace supports for the agency model. For a list of supported regions, visit Agency jurisdictions.

  • Both you and the vendor who's offering the product must have verified your identity to Google, if you were requested to by Google. For more information, visit Verify your identity.