4. Services Restrictions. In this Section 4,
the phrase "Customer will not" means "When using the Service,
Customer will not, and will not permit a third party to".
4.1 Administrative Restrictions.
(A) No access to APIs or
Content except through the Service. Google will provide
Customer one or more Customer IDs (which may include an API
console key or a client identification number) for use in
accessing and administering the Services. Customer will not
access Google's API(s) or the Content except through the
Services using the applicable Customer IDs. For example,
Customer must not access map tiles or imagery through interfaces
or channels (including undocumented Google interfaces) other
than the applicable Google API(s).
(B) No hiding
identity. Customer will not hide from Google the identity
of the Customer Implementations. Customer must follow the
identification conventions in the Maps APIs Service
4.2 General Google API Restrictions. The
following restrictions apply generally to all Google products
and services, including the Google API(s). Customer will not:
(A) sublicense a Google API for
use by a third party. Consequently, Customer will not create an
API client that functions substantially the same as the Google
APIs and offer it for use by third parties;
(B) perform an action with the
intent of introducing to Google products and services any
viruses, worms, defects, Trojan horses, malware, or any items of
a destructive nature;
(C) defame, abuse, harass, stalk,
or threaten others;
(D) interfere with or disrupt the
Google APIs or the servers or networks providing the Google
(E) promote or facilitate unlawful
online gambling or disruptive commercial messages or
(F) reverse engineer or attempt to
extract the source code from any Google API or any related
software, except to the extent that this restriction is
expressly prohibited by applicable law;
(G) use the Google APIs for any
activities where the use or failure of the Google APIs could
lead to death, personal injury, or environmental damage (such as
the operation of nuclear facilities, air traffic control, or
life support systems);
(H) use the Google APIs to process
or store any data that is subject to the International Traffic
in Arms Regulations maintained by the U.S. Department of State;
(I) remove, obscure, or alter any
Google terms of service, or any links to or notices of those
4.3 Regulatory Compliance Restrictions. Customer
will not distribute the Services or Content in the Prohibited
4.4 Quality Standards Restrictions.
(A) No violation of
Google's Software Principles. Customer will not
violate Google's Software Principles
(B) No modification of
search results. Customer will not modify, reorder,
augment, or manipulate search results in any way unless Customer
explicitly notifies the End User of Customer's actions.
4.5 Restrictions on Unfair Exploitation of the Service and Content.
(A) No use except under
an applicable Agreement and SKU(s). Customer
will not use the Service or Content except as expressly
permitted under an Agreement and unless it has purchased an
applicable SKU permitting that use. For example:
(1) No fees.
Customer will not charge any third party a fee to use a Customer
Implementation, the Services, or the Content, unless Customer
(i) has purchased an applicable SKU that expressly permits this
use, and (ii) the parties have signed the applicable Service
Addendum terms for this use (for example, Section 7 (Integrator
Rights and Obligations) of the Maps APIs Premium Plan Service
(2) No printing 5,000+
copies for direct marketing. Customer will not
print more than 5,000 copies of sales collateral materials
containing a screenshot of the Content for purposes of
commercial sales lead generation.
(3) No use as a core part
of printed matter. Customer will not incorporate the
Content as a core part of printed matter (such as a printed map
or guide book) that is redistributed for a fee.
(B) No use beyond Use
Limits and usage policies. Customer will not use the
Services beyond the Use Limits and usage policies of the
applicable SKUs, Order Forms, and Service Documentation.
(C) Restrictions on
(1) No creation of a
substitute service. Customer will not use the
Service to create a Customer Implementation that is a substitute
for, or a substantially similar service to, Google Maps or the
(2) No navigation.
Customer will not use the Service or Content for or in
connection with (a) real-time navigation or route guidance; or
(b) automatic or autonomous vehicle control.
(3) No commercial
asset-tracking unless Customer has purchased the applicable
SKU. Unless Customer has purchased an applicable
SKU that expressly permits Customer to do so, Customer will not
use the Service or Content for commercial Asset Tracking (as the
terms "Assets" and "Track" are defined in the Maps APIs Premium
Plan Service Addendum) or in Customer Implementations whose
primary purpose is to assess vehicle insurance risks.
(a) Commercial Asset Tracking
includes dispatch, fleet management, and Customer
Implementations that track Customer's or Customer's customers'
Assets (for example, private or commercial transportation
applications, including taxi and vehicle-for-hire applications).
(b) Non-commercial Asset Tracking
implementations include applications used for a non-commercial
purpose (for example, a free, publicly-accessible Customer
Implementation that displays real-time public transit or other
transportation status information or that allows End Users to
share real-time location with others).
(4) No use of Content in
a listings service. Customer will not use business
listings-related Content in any Customer Implementation that has
the primary purpose of making available business, residential
address, or telephone directory listings.
(5) No use of Content for
an ads product. Customer will not use business
listings-related Content to create or augment an advertising
(D) No use of Content
without a Google map. Unless the Service
Documentation expressly permits Customer to do so, Customer will
not use the Content in a Customer Implementation without a
corresponding Google map. For example, Customer may
display Street View imagery without a corresponding Google map
because the Maps APIs Service Documentation expressly permits
(E) No use of Content
with a non-Google map. Customer must not use the
Content in a Customer Implementation that contains a non-Google
(F) No use of development
kits in a production environment. Google may provide
Customer with "development kit" access, by giving Customer an
identification key that allows Customer to access a Service's
developmental and technical support features. Customer will only
use development kits for development or educational purposes and
will not use development kits in a production environment.
4.6 Intellectual Property Restrictions.
(A) No distribution or
sale except as permitted under the Agreement. Customer
will not distribute, sell, or otherwise make any part of the
Services available to third parties except as permitted in the
(B) No derivative
works. Customer will not modify, or create a
derivative work based on, any Content unless expressly permitted
to do so under an applicable Agreement. For example, the
following are prohibited: (1) creating server-side modification
of map tiles; (2) stitching multiple static map images together
to display a map that is larger than permitted in the Service
Documentation; and (3) tracing or copying the copyrightable
elements of Google's maps or building outlines and creating a
new work, such as a new mapping or navigation dataset.
(C) No creation of
mapping-related data sets based on Google's Content or
Services.Customer will not use Google's Content or
Services to create or augment any mapping-related dataset
(including a mapping or navigation dataset, business listings
database, mailing list, or telemarketing list) for use in an
implementation that is not connected to the Services.
(D) No use of Content
outside the Service. Customer will not use any
Content outside of the Service except as expressly permitted to
do so in Subsection (E) (No Caching or Storage). For
example, Customer will not export or save the Content (including
Google Places API Content) to a third party's platform or
service, or distribute the Content through third-party servers.
(E) No Caching or
Storage. Customer will not pre-fetch, cache, index, or
store any Content to be used outside the Service, except that
Customer may store limited amounts of Content if such storage:
(1) is only for the purpose of
improving the performance of the Customer Implementation due to
(2) is not for the purpose of
preventing Google from accurately tracking billing units;
(3) is temporary (not more than 30
(4) is secure;
(5) does not manipulate or
aggregate any part of the Content or Service; and
(6) does not modify attribution in
(F) No mass
downloading. Customer will not use the Service in a
manner that gives Customer or a third party access to mass
downloads or bulk feeds of any Content. For example,
Customer is not permitted to offer a batch geocoding service
that uses Content contained in the Maps API(s).
(G) No incorporating
Google software into application development platforms.
Customer will not incorporate any software provided as part of
the Services into a platform, toolkit, or similar product that
permits others to build software applications. For
example, Customer will not incorporate Maps APIs into a mobile
application development platform.
(H) No removing,
obscuring, or altering proprietary rights notices.
Customer will not:
(1) remove, obscure, or alter any
copyright, trademark, or other proprietary rights notices; or
(2) falsify or delete any author
attributions, legal notices, or other labels of the origin or
source of material.