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Identity Platform

Add Google-grade identity and access management to your apps.

View documentation for this product.

Introduction to Identity Platform


Identity Platform is a customer identity and access management (CIAM) platform that helps organizations add identity and access management functionality to their applications, protect user accounts, and scale with confidence on Google Cloud.
Identity Platform's authentication service

Google-grade authentication

With Identity Platform, you can add a widely adopted, user-friendly, and customizable authentication service to your web and mobile apps with ease, so you can focus on building your app or service.

User security with Identity Platform

Advanced user security

Identity Platform can help protect your app’s users and prevent account takeovers by offering multi-factor authentication (MFA) and integrating with Google’s intelligence for account protection.

Identity Platform's infrastructure

Planet-scale infrastructure

Identity Platform is built on Google Cloud's global scale, performance, network, and security, and comes with an enterprise-grade support and SLA to meet the demands of virtually any app or service.


Authentication as a service

Identity Platform provides a drop-in, customizable authentication service for user sign-up and sign-in. Development and admin activities are made easier with a range of app SDKs (Android, iOS, and web) as well as admin SDKs (Node.js, Java, Python, and more).

Broad protocol support

Identity Platform supports multiple authentication methods (SAML, OIDC, email/password, social, phone, and custom auth) to provide flexible integration options for any identity solution.


Identity Platform supports creating unique silos of users and configurations within a single instance. These silos might represent different customers, business units, subsidiaries, or some other division.

Intelligent account protection

Identity Platform is integrated with Google’s intelligence and threat signals to help detect compromised user accounts. Multi-factor authentication (MFA) methods, such as SMS, can also be used to help protect user accounts from phishing attacks.

Planet-scale infrastructure

Built on Google Cloud’s security, performance, network, and scale, Identity Platform is designed to satisfy the needs of even the most demanding apps.

Enterprise support and SLA

Identity Platform includes technical support and 99.95% SLA to give you peace of mind for a foundational component of your app or service.


"Without Firebase and Google Identity Platform we would not have been capable of delivering the Sign-in with Apple feature in such a short time."

Steve Widinghoff, Architect - Accounts Tech Team, Storytel


Monthly active users (MAU) of social providers, anonymous, email+password, and phone authentication. No additional charge for multiple authentications per month for each MAU.

Monthly Active Users (MAU) Price per MAU (USD)
0–49,999 $0
50,000–99,999 $0.0055
100,000–999,999 $0.0046
1,000,000–9,999,999 $0.0032
10,000,000 + $0.0025

Monthly active users (MAU) of SAML and OpenID Connect Federation providers. No additional charge for multiple authentications per month for each MAU.

Monthly Active Users (MAU) Price per MAU (USD)
0–49 $0
50 + $0.015

Successful authentication by phone number/SMS

Country Price per Message (USD)
First 10,000 successful verifications per month Free
US, Canada, India $0.01
All other countries $0.06

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