05:30 PM - 07:30 PM | Welcome Reception 

Location: Treehouse Hotel, 1100 N Mathilda Ave, Sunnyvale, CA 94089

Sessions at Cloud Space

Location: 1190 Bordeaux Ave, MP4, Sunnyvale, CA 94089

8:00AM–9:00 AM | Breakfast & Networking

9:00 AM–9:30 AM | Welcome & Kickoff

9:30 AM–10:15 AM | Optimizing Your Ads & Search Strategy in an AI-driven World

Jed Clevenger, Director, Performance Media & Digital Marketing, Google

In today’s AI-era the search and advertising landscape is undergoing a significant shift, and navigating it requires a new investment playbook. Designed to provide a strategic framework for evaluating your own ad spend, we’ll share how we’re evolving our own ad strategy for the gen AI era. We’ll discuss how to identify new performance levers to maximize your ROI

10:15 AM–11:00 AM | Co-Marketing That Cuts Through the Noise

Menaka (MK) Shroff, Global Vice President of Android Ecosystem Marketing, Google

In a crowded market, how can you create culturally relevant marketing that feels authentic? How do you amplify that message through your network of partners and tap into new audiences? Taking inspiration from the latest Google marketing campaigns, this session will talk about strategies that can help your brand, and the approaches you can take to influence senior marketing leads in your ecosystem of partners.

11:00 AM–11:15 AM | Break

11:15 AM–12:00 PM | Better Together: Driving Co-Marketing Results with Google Cloud

Aimee Catalano, Managing Director, Global Partner Marketing, Google Cloud

Successful co-marketing is a powerful tool in your organization’s playbook, and together we can deliver high-impact campaigns. In this session, we’ll walk through Google Cloud’s guiding principles and your peers will share real-world examples of what these best practices can achieve in-market.

12:00 PM–1:30 PM | Lunch & Networking

1:30 PM–2:15 PM | Transforming Marketing with AI

Alison Wagonfeld, Vice President, Marketing, Google Cloud

Agentic AI is helping marketing organizations move beyond automating simple tasks to orchestrating entire marketing workflows—from complex campaign execution to scaled hyper-personalization. In this session, we’ll discuss how to harness the power of new tools, measure results, and reimagine the power of your workforce.

2:15 PM–3:00 PM | AI Demos

3:00 PM–3:45PM | Marketing, Remastered: The New Ways of Working in the Age of AI

Emma Del Rose, AI Transformation Lead for Marketing, Google Cloud

AI is no longer just another tool in your team's tech stack; it's a fundamental shift in how marketing creates value. This session challenges you to stop thinking about AI as an assistant and start architecting it as your new engine for growth. We will explore the leadership mandate required to redesign your operating model, transform your team’s capabilities, and build a culture where human creativity and AI-powered intelligence collide to create an unassailable competitive advantage.

3:45 PM–4:00 PM | Break

4:00 PM–4:45 PM |  Measuring AI’s Impact: Shaping Strategy & Proving Value

Alison Wagonfeld, Vice President, Marketing, Google Cloud

There are high expectations from CMOs to deliver value from AI investments, and to be seen as industry leaders in embracing AI for marketing. In this session, we will discuss how we as CMOs are demonstrating the impact of our investments in AI, from tracking metrics to reporting results to C-suite peers and the board. 

4:45 PM–5:00 PM | Closing Remarks

5:00 PM–8:00 PM | Private Dinner in Google's Garden

Location: 1190 Bordeaux Ave, MP6, Sunnyvale, CA 94089