Join Google at Retail’s Big Show

Join Google at NRF 2026 to learn about the latest retail trends and technology developments.

January 11-13, 2026 | New York City, NY

Join us at NRF 2026

Over three days in New York City, you’ll discover how retailers around the world are harnessing Google to accelerate their digital transformation and better serve customers. Here are some things you can look forward to:

The Google booth
Big Ideas sessions
Insights from experts across Google

Learn more about the details of our booth and speaking sessions below, then be sure to register for NRF 2026. We are offering retailers a 20% discount on full conference passes. Utilize the Google sponsored code 1120 at checkout to receive your discount.

See you in NYC.

Learn more about our presence at NRF:

Say hello.
Visit Google on the show floor at booth #5507. Talk with Google experts and check out the latest Google technology and products. Expo Floor Hours: Sunday, January 11: 9:00 AM - 5:00 PM Monday, January 12: 9:00 AM - 5:00 PM Tuesday, January 13: 9:00 AM - 4:00 PM
Tour the booth.
Schedule time to take a 1:1 tour of the Google booth. During the tour you’ll be able to deep dive into our various products — including Google Cloud, Workspace, Chrome, Pixel, Maps, and Wing.